10 Reasons You Need Your OWN Online Course (+ How To Choose Your Profitable Course Topic)

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I'm obsessed with online courses. First I was obsessed with taking them, now i'm obsessed with creating them. Why? They are most flexible, fun, and profitable business model with the least amount of overhead. This blog post is going to explain the 10 reasons why I think online courses are the best business model, why you need to create one in your business, and how to choose your profitable online course idea.

10 Reasons Why Online Courses are the best business model (+ why you need one)

1. You don’t necessarily need any sort of credentials or certifications to create an online course - just experience, passion, and knowledge. This means no more feeling like you don't know enough yet, or that you have to go back to school first before you get started. Your current experiences, knowledge and passions are enough!

2. Low overhead: you can start creating an online course for FREE using teachable. What I do is start with the free Teachable plan, start building out my course, and switch to the pro version once i’m ready to start selling (to save money on transaction fees). You’ll also need an email service provider and a website for the most success, (I recommend Convertkit, get a free month trial here) but Mailchimp also has free options. A website is also essential, but again, using Squarespace, this is $12-$18 a month tops. I currently spend about $199 a month to keep my online course business afloat (which still is almost nothing compared to most start ups) but you could easily get started for anywhere from 12$ a month (not bad considering the income potential of online courses).

3. Time freedom! You can work on building out and selling your course whenever you want. You can work on weekends only, a few hours a day, or an hour a week for a year, its totally up to you. When I was still working another job and building my business at the same time, I would spend 4-5 hours every morning working on creating my courses, and then go to my restaurant job at night (because I needed to be bringing in money until I launched it).

4. You're not trading time for dollars! This means, once your course is launched and you have an evergreen funnel in place, you can potentially start making money while you sleep, travel, or take a day off. You're not chained to a certain $/hr salary like you would be if you only saw 1:1 clients or were still chained to your 9-5.  

5. You can work from wherever! As long as you have decent wifi and a laptop, you can create, launch and sell your online course no matter where in the world you are. (I.E. exactly what i'm doing right now! Hello from BALI!!!!)

6.  Share your message/ teachings with the masses! There is no way you can reach thousands of people if you’re still relying on 1:1 consultations. There just isn't enough time, energy, or enough of you to go around. Online courses allow you to reach a large number of people at once, with the same amount of effort it would take to teach 1 person. 

The online course business model is an introvert’s dream. 

7. An introvert's dream. Who else gets emotionally exhausted from seeing 1:1 clients all day? Don't get me wrong, I still lOVE seeing 1:1 clients because I love digging in deep with people and getting into the trenches with them on their business. This is important work. But if you are an introvert, there’s no way that you’ll be able to do this 8 hours a day, 5 days a week, for the next 10, 20, 30 years.  Side note: I also think it is VITAL to have seen at least 15-20 1:1 clients before putting in the effort to make a full online course, just to make sure there is a market for it before you spend months or years creating it (but thats a topic for another day).

8. No cap on the amount of money you can make. Let that sink in for a second. NO CAP. Want to make $10,000 next year? Totally doable. $100,000? Cool. Multiple six figures? Me too! Obviously, the size of your audience and profitability of your course topic will play a huge part in this, but nonetheless, these numbers are totally achievable when you're not trading time for dollars. 

Need help choosing your profitable online course topic? Download my free guide below! 

9. You never have to rely on someone else: the ultimate job security! This is why I always encourage people to create their own product or service rather than rely on things like affiliate income, freelance work, ads, etc. because although those can be great supplementally, you’re still relying on someone else for your income. You have to abide by the company rules, post when they want you to post, etc. OR you need a massive audience to make any amount of livable income (as in with ads). With online courses, you really don't need to have a massive audience -you just need to have an engaged audience full of the right people.

10. Online courses are the ultimate answer to working smarter not harder, creating flexibility in your schedule, and making the amount of money that you want to be making. Sounds simple enough right? And it is, with the right guidance :) As you might have guessed, i'm in the process of creating my next online course, all about exactly how to create and launch your first online course. 

Want to be the first to know when my course about courses is available for pre-sale? Join my VIP list!

Grab the freebie on how to determine your own profitable online course idea:

Tell me:

Have you considered creating your own online course? What topic would you choose?




How To Write A High-Converting "About Me" Page On Your Nutrition Website

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Do you know what the MOST visited page on your website is?

It’s not your blog, or your services page (sorry).

It’s your “About Me” page. 

Ya know... that page you kind of half-assed and put an old picture of yourself on because you figured no one would read? Yeah, that one. 

(Check your google analytics to confirm this - but it’s been true across the board for myself and my clients for the past 6 months)

Needless to say, your About Me page is SUPER important because it has the power to either convert your reader into a paying client, or turn them off forever. 

I don't know about you, but when choosing to spend money online, I want to know about the PERSON behind the brand/business, connect with them on a personal level, and feel like they understand my unique situation (especially when it comes to health/nutrition.)

And I know i'm not alone in this. These days, if you don't have a personal element to your online business, you're either going to blend in with the crowd or get left behind. 

In this blog post, i’m going to be sharing my top 6 tips for writing a high converting About Me page on your nutrition website, but if you want the entire (free) step buy step video training on this topic (including examples) get that below:


Step # 1 for writing a high converting About Me page:

Make your readers fall in love with you.
So think about your About Me page kind of like you would a new relationship. You have to be genuine, authentic, and show your personality in order to attract the right person for YOU.  (This also means turning OFF the people that aren't right for you) So the very first thing you want to do on your About Me page is to introduce yourself in a way that allows people to connect with you and see your true personality, OUTSIDE of who you are as a business. Meaning, don’t lead with your credentials. Instead, lead with something that your target client can connect to, like the fact that you’re obsessed with your dog, or drink bulletproof coffee. 

Lead with something that your target client can connect to, like the fact that you’re obsessed with your dog, or drink bulletproof coffee. 

Step # 2 for writing a killer about me page

Next, tell your story.

But - you must be very strategic around HOW you do this. Remember, your about me page isn’t actually 100% about you. YES, you want to talk about your history, how you found nutrition, how you healed/improved certain illnesses with real food,  why you’re qualified to do what you do, etc. but I wouldn’t spend more than 1-2 paragraphs on that topic. The main purpose of this tip is to share your hero’s journey - how it felt to be struggling, what you changed, and how you got to where you are today. This shows your ideal client that you’ve been where they are, and made it to the other side - which provides you with the empathy and life experience, in addition to credentials, to help them achieve whatever desired end result they are looking for. 

Step # 3 For writing a high-converting about me page 

Treat your About Me page LIKE a sales page.

If you're main objective is to get more clients/students/customers (which i'm guessing it is, if you're running a business), you need to treat your About Me page like a sales page. So after you’ve talked about your journey, and why you’re qualified to help your reader achieve their desired goal, you don’t just leave them hanging there with a "thanks for reading!".

You actually want to agitate them a little bit more and touch on their "pain points" once again before offering them the perfect solution to their problems. This can look a few different ways so i'll provide some examples.

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Above is a snippet of my own About Me page, right after my story and why i’m qualified to teach what I teach. What i'm doing here is agitating my audience a little bit more because I know EXACTLY what they’re struggling with right now. And this is why knowing WHO your ideal client or customer is, first, is SO important.

Another way to agitate your audience before providing the solution, is to
ask them questions that really touch on their struggles or pain points. So below is an example taken right off of my Monetized Minimalist sales page, but you can definitely use this exact same strategy on your About Me page, right before getting into the next tip i’m going to share.


After you’re done agitating your reader, you want to provide them the simple, no brainer solution. This could be to work with you 1:1 by scheduling an appointment, purchasing your course, purchasing your product, joining your challenge, buying your e-book, whatever it is.  So a great way to transition here is to answer the question you just asked them…so if you said, "do you fantasize about having the freedom to travel, share your passions with the world in an authentic way, and work from your laptop?" Answer with,  "well, now is your time" and then…..

Step #4 For writing a killer About Me page for your nutrition website 

Present them with the solution! (Your paid offer)


Get the full step-by-step video training with examples HERE!

Did you implement these tips on your About Me page? How did they work for you? Let me know in the comments!



Is Beautycounter right for YOUR business? + FAQs (is Beautycounter an MLM?)

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I remember my exact thoughts over 1 year ago when I saw all of my Nutritionist friends start promoting Beautycounter. I thought:

Hmm...that sounds intriguing, but I really don't want to become that spammy MLM lady.

Also...I have barely any social media following, who would I sell to?

I have my own business. Would this really be worth it?

...aaaand as you probably guessed, I decided to take the leap over 1 year ago when I partnered with Beautycounter, knowing that it WASN'T going to be the main focus of my business.

I did, however, view it as yet another income stream that allowed me to make money from talking about something I genuinely loved, and being part of a mission I was passionate about.

And since I know that there are a lot of Nutritionists, NTP’s and wellness bloggers who are considering taking the leap into becoming a Beautycounter consultant, I thought i'd rip the veil off what working with Beautycounter looks like in my business, and whether or not it might be right for YOUR business.

I’ll also be answering the most frequently asked questions I get about becoming a Beautycounter consultant. 

Here's what “selling” Beautycounter looks like in my business.

(I use quotes around "selling" because I view my partnership with Beautycounter as sharing with and solving problems for my audience rather than selling.)

  • About 1x a week i’ll do an Instagram story about my skincare/makeup routine 
  • Occasionally i’ll write blog posts/e-mails to my list about the products I use to keep my hormonal acne at bay and how I was able to lighten up my sun spots and weird “sun mustache” without resorting to hydroquinone (<<< scary shit)
  • A few times a year i’ll host a "social" (i.e. a Beautycounter party) like the one I did with my mom most recently during my trip to Colorado. Keep in mind I don't have many in-person contacts here in Maui, and the only other social i've done was on Facebook live (<<< super fun by the way, and great for anyone who has an online/social media presence)
  • Occasionally i’ll send out free samples to the first 10 or so people that DM me after seeing my Instagram post/story. (<<< People LOVE free samples and are usually hooked after trying them, which turns them into customers)


Things I don't do to promote Beautycounter:

  • I don't post about Beautycounter on my personal Facebook page or text my old friends from high school, or DM people on Facebook/Instagram (<<< although these methods TOTALLY work for some people, just not my style).
  • I don't stress about hitting monthly minimums.
  • I don’t stress about recruiting people (if they come to me, awesome!)
  • I don’t feel pressure from my team to sell a certain amount, or even sell anything, period. This works well for me, because I HATE being told what to do. (#Rebel)
  • I simply share which products I love and have genuinely worked for me. I even share which products DON'T work for me, and why. (The cleansing balm wasn't my favorite. Too heavy for my acne prone skin.)


Stop selling. Start solving. - Zig Ziglar

Honestly, I focus on my online courses and 1:1 business clients 95% of the time, and those things will always be the priority of my business. 

But, part of having a personal brand is sharing the things/products/makeup/food/books etc. that I truly LOVE with my audience, and for me, Beautycounter is one of those things.

Plus...it's just a fun, feminine, girly outlet for me. Who doesn't like talking about makeup and skincare with their girlfriends?

High-quality, non-toxic makeup that WORKS? Sign me up. 



Becoming a Beautycounter consultant FAQ:

Is Beautycounter an MLM?

Ahhh yes the most common question I get about Beautycounter to date. Is Beautycounter an MLM? The truth is…no. Beautycounter is not technically an MLM. It is considered “direct retail” because you don’t HAVE to buy the products through a consultant. In fact, we even have partnerships with retailers like Goop, J. Crew and Target that really set Beautycounter apart as a business and stand out from the MLM crowd. Beautycounter CAN, however, appear as an MLM because as a consultant, you do have the opportunity to build a team under you. Learn more about the ins and outs of everything direct retail and why Beautycounter is not an MLM by watching this video. 

*Side note: MLM’s get a bad rap because of the actions of certain people who join those MLMs, not the businesses themselves. So...like…don’t spam your Facebook friends over messenger, or text old friends you haven’t talked to in years about your new “business” and you’ll be fine :)

Afraid your friends will judge you for starting a side hustle? Hmmm…I think this says more about their own career unhappiness than it does about you. I imagine if I were still stuck in a 9-5 job I hated and one of my old friends was traveling the world, spending more time with her kids, or working from home all thanks to sharing her favorite beauty products online, I might be a hater too. 

Do you have to hit a monthly minimums?

No monthly minimums! You do have to hit $1200 in sales every 6 months however, to stay “active”. This sounds like a lot, but even if you only do 1 social every six months and that's it, this number is easy to hit. 

Is Beautycounter vegan?

Not entirely, although most Beautycounter products are vegan. Here’s a blurb from their website about whether or not Beautycounter products are vegan:

"Most of our products do not contain ingredients sourced from animals, such as musks, oils, and egg- and milk-derived ingredients. There are a few exceptions: lanolin, carmine, fish oil and beeswax; the products we use these in are listed below.” 

To learn more about which Beautycounter products are NOT vegan, click this link and they list them all out for you. 

How much does it cost to sign up to become a Beautycounter consultant?

It costs $85 to sign up as a Beautycounter consultant. And no, you don’t have to purchase any of the starter sets to get started. I started with only the charcoal bar and mask, thats it! But the benefit of purchasing a starter kit upon enrolling is #1 they are deeply discounted from the normal price, and #2 You get to try a bunch of different products, photography/video them for social media, sample them out, etc. (Great for insta stories!)

How much money can you make as a Beautycounter consultant?

The answer to this question, as you may have guessed, is completely variable. There are some women that sign up just for their own discount, and make enough extra cash each month to fund their habit (yes, you make commission on your own purchases!). At the other end of the spectrum are people like Arsy from Rubies and Radishes who have put in the time and effort to not only products to sell to their own contacts, but also build a team, and she is making 6 figures a year. Talk about #Goals.

But to give you a more personal example, i’ve been a consultant now for a little over a year, and to be honest I don’t put a lot of effort into promoting Beautycounter. My online business courses and clients take priority in my business 95% of the time, because that’s where I make the bulk of my money. But having said that, with weekly insta stories and occasional emails to my list only, I average a few hundred bucks a month in commission. Not bad for a fun side hobby. (And that number is before I started growing my team!)

What is the Beautycounter consultant discount?

As a consultant you get a 25% off discount (including your own purchases!).

What is Beautycounter's commission structure for consultants?

As a consultant you start at 25% commission, but that percentage increases (up to 35%!) based on how much you sell each month.

What is the difference between being a Beautycounter Band of Beauty member and a Consultant?

The Beautycounter band of beauty rewards program is for people who love Beautycounter products but do not want to become a consultant. It is a 29$ yearly membership that gives you free shipping on orders over $100, 15% product credit on all purchases, and a free gift upon sign up. Learn more about the Beautycounter Band of Beauty program here

Can you be successful if you don’t have a social media following?

YES! Actually, i'd say that if you have a lot of in person contacts (friends, family, colleagues) your chance of quickly growing you business and selling a hefty amount of product is much higher. There's nothing quite as powerful as talking about safer skincare, in person, with your friends and family members. 

Can you be successful without in-person contacts?

That being said, I became a consultant right after I moved to Maui...meaning, I knew pretty much no one. All I had at the time was a few hundred Instagram followers and a supportive Mom. But I was still able to make it work and grow my client list without having to spam old FB friends. 

Want to talk 1:1 to see if Beautycounter would be a good fit for your business? Schedule a chat with me below!

WHY Beautycounter?

The answer to this question is obviously personal to me, and your reason for becoming a Beautycounter consultant could be completely different. But I decided to take this opportunity for a few reasons:

  1.  The products work. And as anyone who has ever struggled with hormonal acne knows, I was ready to do just about anything to clear up the painful, embarrassing cysts on my face, even if that meant chemical treatments (Yikes). I'm seriously lucky I never had to go that route though, thanks to these products.


       2. Beautycounter is all about education first. They are not out to scare you that your current skin cream is going to give you cancer, but they are very adamant about informing consumers about the lack of regulation in the beauty industry, and WHY safer skincare is important.  



       3. Beautycounter uses a rigorous screening process to make sure their products meet the highest standards for safer beauty, and they are transparent in all they do. They also use the highest quality sourcing as possible yet still insure their products are high preforming and department store quality. 


       4. They sell ocean-safe sunscreen that smells incredible. No brainer. 

What is the biggest reason that I choose to become a consultant? Honestly? Nothing more than the fact that I like the products, I use them myself, and I like to share things I love with you guys! Selling skincare and makeup will never be the focus of my business, but it does give me a fun, girly, and social outlet that I enjoy, and it helps pay my bills too, which is just an added perk #girlsgottaeat


Want to chat about what products are right for your skin type, or how you can incorporate Beautycounter into your business? Schedule a free session below!

What questions do you still have about Beautycounter? Leave them below!