online business

How To Stand Out With Your Nutrition Business Online

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Lately i've been having TONS of my clients and students asking me the same questions:

"How can I stand out as a Nutritionist online?"

"Why would anyone listen to ME?"

"It seems like everyone else is already doing what I want to be doing, is it even possible to start a nutrition/wellness business online, this late in the game?"

So I wanted to create a quick video that addresses my top 3 recommendations for standing out online, whether you are a Nutritionist, Health Coach, wellness enthusiast, Beautycounter consultant, food blogger, or something entirely unrelated to wellness :)

They are...

1. Know EXACTLY who you're speaking to/ who your audience is

2. Build a personal brand (this means sharing the things that make you, you!)

3. Identify your ideal client by remembering your past struggles

Watch the entire video that breaks each of these tips down into actionable steps below:

You guys, i'm telling you: it IS possible to make a name for yourself and for your nutrition business online, QUICKLY, even if you're starting at zero. BUT - you must be willing to think out of the box, be unafraid and unapologetic about who you are and what your message is, and be WILLING to be polarizing with your message. 

The reason that so many of us struggle to stand out among the wellness crowd online is that we are trying to copy, or fit the mold of what we *think* a nutritionist should be/act/do. 

But what if we just said f*ck it to all of that and embraced the things we ARE good at?! For example, do you suck at creating recipes and regularly just throw what you have in a bowl and call it good? EMBRACE THAT.

Do you hate talking to people about dieting? Maybe your niche is body positivity. 

Think outside the box and remember that people in your audience will not buy your products/services or pay to work with you ONLY because of your credentials. They buy because of YOU. And if we could all remember that simple fact, we'd realize that there is enough room on the internet for all of us, and enough clients/customers to go around.

What do you think? Tell me below!

Grab my free guide for starting a profitable online nutrition business: 

XO,

Amie

10 Reasons You Need Your OWN Online Course (+ How To Choose Your Profitable Course Topic)

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I'm obsessed with online courses. First I was obsessed with taking them, now i'm obsessed with creating them. Why? They are most flexible, fun, and profitable business model with the least amount of overhead. This blog post is going to explain the 10 reasons why I think online courses are the best business model, why you need to create one in your business, and how to choose your profitable online course idea.

10 Reasons Why Online Courses are the best business model (+ why you need one)

1. You don’t necessarily need any sort of credentials or certifications to create an online course - just experience, passion, and knowledge. This means no more feeling like you don't know enough yet, or that you have to go back to school first before you get started. Your current experiences, knowledge and passions are enough!

2. Low overhead: you can start creating an online course for FREE using teachable. What I do is start with the free Teachable plan, start building out my course, and switch to the pro version once i’m ready to start selling (to save money on transaction fees). You’ll also need an email service provider and a website for the most success, (I recommend Convertkit, get a free month trial here) but Mailchimp also has free options. A website is also essential, but again, using Squarespace, this is $12-$18 a month tops. I currently spend about $199 a month to keep my online course business afloat (which still is almost nothing compared to most start ups) but you could easily get started for anywhere from 12$ a month (not bad considering the income potential of online courses).

3. Time freedom! You can work on building out and selling your course whenever you want. You can work on weekends only, a few hours a day, or an hour a week for a year, its totally up to you. When I was still working another job and building my business at the same time, I would spend 4-5 hours every morning working on creating my courses, and then go to my restaurant job at night (because I needed to be bringing in money until I launched it).

4. You're not trading time for dollars! This means, once your course is launched and you have an evergreen funnel in place, you can potentially start making money while you sleep, travel, or take a day off. You're not chained to a certain $/hr salary like you would be if you only saw 1:1 clients or were still chained to your 9-5.  

5. You can work from wherever! As long as you have decent wifi and a laptop, you can create, launch and sell your online course no matter where in the world you are. (I.E. exactly what i'm doing right now! Hello from BALI!!!!)

6.  Share your message/ teachings with the masses! There is no way you can reach thousands of people if you’re still relying on 1:1 consultations. There just isn't enough time, energy, or enough of you to go around. Online courses allow you to reach a large number of people at once, with the same amount of effort it would take to teach 1 person. 

The online course business model is an introvert’s dream. 

7. An introvert's dream. Who else gets emotionally exhausted from seeing 1:1 clients all day? Don't get me wrong, I still lOVE seeing 1:1 clients because I love digging in deep with people and getting into the trenches with them on their business. This is important work. But if you are an introvert, there’s no way that you’ll be able to do this 8 hours a day, 5 days a week, for the next 10, 20, 30 years.  Side note: I also think it is VITAL to have seen at least 15-20 1:1 clients before putting in the effort to make a full online course, just to make sure there is a market for it before you spend months or years creating it (but thats a topic for another day).

8. No cap on the amount of money you can make. Let that sink in for a second. NO CAP. Want to make $10,000 next year? Totally doable. $100,000? Cool. Multiple six figures? Me too! Obviously, the size of your audience and profitability of your course topic will play a huge part in this, but nonetheless, these numbers are totally achievable when you're not trading time for dollars. 

Need help choosing your profitable online course topic? Download my free guide below! 

9. You never have to rely on someone else: the ultimate job security! This is why I always encourage people to create their own product or service rather than rely on things like affiliate income, freelance work, ads, etc. because although those can be great supplementally, you’re still relying on someone else for your income. You have to abide by the company rules, post when they want you to post, etc. OR you need a massive audience to make any amount of livable income (as in with ads). With online courses, you really don't need to have a massive audience -you just need to have an engaged audience full of the right people.

10. Online courses are the ultimate answer to working smarter not harder, creating flexibility in your schedule, and making the amount of money that you want to be making. Sounds simple enough right? And it is, with the right guidance :) As you might have guessed, i'm in the process of creating my next online course, all about exactly how to create and launch your first online course. 

Want to be the first to know when my course about courses is available for pre-sale? Join my VIP list!

Grab the freebie on how to determine your own profitable online course idea:

Tell me:

Have you considered creating your own online course? What topic would you choose?

 

XO,

Amie

Is Beautycounter right for YOUR business? + FAQs (is Beautycounter an MLM?)

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I remember my exact thoughts over 1 year ago when I saw all of my Nutritionist friends start promoting Beautycounter. I thought:

Hmm...that sounds intriguing, but I really don't want to become that spammy MLM lady.

Also...I have barely any social media following, who would I sell to?

I have my own business. Would this really be worth it?

...aaaand as you probably guessed, I decided to take the leap over 1 year ago when I partnered with Beautycounter, knowing that it WASN'T going to be the main focus of my business.

I did, however, view it as yet another income stream that allowed me to make money from talking about something I genuinely loved, and being part of a mission I was passionate about.

And since I know that there are a lot of Nutritionists, NTP’s and wellness bloggers who are considering taking the leap into becoming a Beautycounter consultant, I thought i'd rip the veil off what working with Beautycounter looks like in my business, and whether or not it might be right for YOUR business.

I’ll also be answering the most frequently asked questions I get about becoming a Beautycounter consultant. 

Here's what “selling” Beautycounter looks like in my business.

(I use quotes around "selling" because I view my partnership with Beautycounter as sharing with and solving problems for my audience rather than selling.)

  • About 1x a week i’ll do an Instagram story about my skincare/makeup routine 
  • Occasionally i’ll write blog posts/e-mails to my list about the products I use to keep my hormonal acne at bay and how I was able to lighten up my sun spots and weird “sun mustache” without resorting to hydroquinone (<<< scary shit)
  • A few times a year i’ll host a "social" (i.e. a Beautycounter party) like the one I did with my mom most recently during my trip to Colorado. Keep in mind I don't have many in-person contacts here in Maui, and the only other social i've done was on Facebook live (<<< super fun by the way, and great for anyone who has an online/social media presence)
  • Occasionally i’ll send out free samples to the first 10 or so people that DM me after seeing my Instagram post/story. (<<< People LOVE free samples and are usually hooked after trying them, which turns them into customers)

THAT'S IT. 

Things I don't do to promote Beautycounter:

  • I don't post about Beautycounter on my personal Facebook page or text my old friends from high school, or DM people on Facebook/Instagram (<<< although these methods TOTALLY work for some people, just not my style).
  • I don't stress about hitting monthly minimums.
  • I don’t stress about recruiting people (if they come to me, awesome!)
  • I don’t feel pressure from my team to sell a certain amount, or even sell anything, period. This works well for me, because I HATE being told what to do. (#Rebel)
  • I simply share which products I love and have genuinely worked for me. I even share which products DON'T work for me, and why. (The cleansing balm wasn't my favorite. Too heavy for my acne prone skin.)

 

Stop selling. Start solving. - Zig Ziglar

Honestly, I focus on my online courses and 1:1 business clients 95% of the time, and those things will always be the priority of my business. 

But, part of having a personal brand is sharing the things/products/makeup/food/books etc. that I truly LOVE with my audience, and for me, Beautycounter is one of those things.

Plus...it's just a fun, feminine, girly outlet for me. Who doesn't like talking about makeup and skincare with their girlfriends?

High-quality, non-toxic makeup that WORKS? Sign me up. 

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Becoming a Beautycounter consultant FAQ:

Is Beautycounter an MLM?

Ahhh yes the most common question I get about Beautycounter to date. Is Beautycounter an MLM? The truth is…no. Beautycounter is not technically an MLM. It is considered “direct retail” because you don’t HAVE to buy the products through a consultant. In fact, we even have partnerships with retailers like Goop, J. Crew and Target that really set Beautycounter apart as a business and stand out from the MLM crowd. Beautycounter CAN, however, appear as an MLM because as a consultant, you do have the opportunity to build a team under you. Learn more about the ins and outs of everything direct retail and why Beautycounter is not an MLM by watching this video. 

*Side note: MLM’s get a bad rap because of the actions of certain people who join those MLMs, not the businesses themselves. So...like…don’t spam your Facebook friends over messenger, or text old friends you haven’t talked to in years about your new “business” and you’ll be fine :)

Afraid your friends will judge you for starting a side hustle? Hmmm…I think this says more about their own career unhappiness than it does about you. I imagine if I were still stuck in a 9-5 job I hated and one of my old friends was traveling the world, spending more time with her kids, or working from home all thanks to sharing her favorite beauty products online, I might be a hater too. 

Do you have to hit a monthly minimums?

No monthly minimums! You do have to hit $1200 in sales every 6 months however, to stay “active”. This sounds like a lot, but even if you only do 1 social every six months and that's it, this number is easy to hit. 

Is Beautycounter vegan?

Not entirely, although most Beautycounter products are vegan. Here’s a blurb from their website about whether or not Beautycounter products are vegan:

"Most of our products do not contain ingredients sourced from animals, such as musks, oils, and egg- and milk-derived ingredients. There are a few exceptions: lanolin, carmine, fish oil and beeswax; the products we use these in are listed below.” 

To learn more about which Beautycounter products are NOT vegan, click this link and they list them all out for you. 

How much does it cost to sign up to become a Beautycounter consultant?

It costs $85 to sign up as a Beautycounter consultant. And no, you don’t have to purchase any of the starter sets to get started. I started with only the charcoal bar and mask, thats it! But the benefit of purchasing a starter kit upon enrolling is #1 they are deeply discounted from the normal price, and #2 You get to try a bunch of different products, photography/video them for social media, sample them out, etc. (Great for insta stories!)

How much money can you make as a Beautycounter consultant?

The answer to this question, as you may have guessed, is completely variable. There are some women that sign up just for their own discount, and make enough extra cash each month to fund their habit (yes, you make commission on your own purchases!). At the other end of the spectrum are people like Arsy from Rubies and Radishes who have put in the time and effort to not only products to sell to their own contacts, but also build a team, and she is making 6 figures a year. Talk about #Goals.

But to give you a more personal example, i’ve been a consultant now for a little over a year, and to be honest I don’t put a lot of effort into promoting Beautycounter. My online business courses and clients take priority in my business 95% of the time, because that’s where I make the bulk of my money. But having said that, with weekly insta stories and occasional emails to my list only, I average a few hundred bucks a month in commission. Not bad for a fun side hobby. (And that number is before I started growing my team!)

What is the Beautycounter consultant discount?

As a consultant you get a 25% off discount (including your own purchases!).

What is Beautycounter's commission structure for consultants?

As a consultant you start at 25% commission, but that percentage increases (up to 35%!) based on how much you sell each month.

What is the difference between being a Beautycounter Band of Beauty member and a Consultant?

The Beautycounter band of beauty rewards program is for people who love Beautycounter products but do not want to become a consultant. It is a 29$ yearly membership that gives you free shipping on orders over $100, 15% product credit on all purchases, and a free gift upon sign up. Learn more about the Beautycounter Band of Beauty program here

Can you be successful if you don’t have a social media following?

YES! Actually, i'd say that if you have a lot of in person contacts (friends, family, colleagues) your chance of quickly growing you business and selling a hefty amount of product is much higher. There's nothing quite as powerful as talking about safer skincare, in person, with your friends and family members. 

Can you be successful without in-person contacts?

That being said, I became a consultant right after I moved to Maui...meaning, I knew pretty much no one. All I had at the time was a few hundred Instagram followers and a supportive Mom. But I was still able to make it work and grow my client list without having to spam old FB friends. 

Want to talk 1:1 to see if Beautycounter would be a good fit for your business? Schedule a chat with me below!

WHY Beautycounter?

The answer to this question is obviously personal to me, and your reason for becoming a Beautycounter consultant could be completely different. But I decided to take this opportunity for a few reasons:

  1.  The products work. And as anyone who has ever struggled with hormonal acne knows, I was ready to do just about anything to clear up the painful, embarrassing cysts on my face, even if that meant chemical treatments (Yikes). I'm seriously lucky I never had to go that route though, thanks to these products.
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       2. Beautycounter is all about education first. They are not out to scare you that your current skin cream is going to give you cancer, but they are very adamant about informing consumers about the lack of regulation in the beauty industry, and WHY safer skincare is important.  

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       3. Beautycounter uses a rigorous screening process to make sure their products meet the highest standards for safer beauty, and they are transparent in all they do. They also use the highest quality sourcing as possible yet still insure their products are high preforming and department store quality. 

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       4. They sell ocean-safe sunscreen that smells incredible. No brainer. 

What is the biggest reason that I choose to become a consultant? Honestly? Nothing more than the fact that I like the products, I use them myself, and I like to share things I love with you guys! Selling skincare and makeup will never be the focus of my business, but it does give me a fun, girly, and social outlet that I enjoy, and it helps pay my bills too, which is just an added perk #girlsgottaeat

 

Want to chat about what products are right for your skin type, or how you can incorporate Beautycounter into your business? Schedule a free session below!

What questions do you still have about Beautycounter? Leave them below!

 

How to travel the world without a 9-5 // Minimalist travel

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How to travel the world without a 9-5 | Minimalist living

As some of you who follow my Instagram stories may have heard, Erik and I recently bought our tickets to Thailand! So I thought this would be the perfect occasion to talk about how i'm able to travel the world (without a 9-5 job) thanks to a combination of minimalist living Today i’m going to be talking about how i’m able to travel frequently without a 9-5 job, using a combination of minimalist living and online business - and my top tips for making this a possibility for you, too.

First, let me just start by saying that traveling is one of the TOP priorities in my life, meaning I would literally be willing to do just about anything if it meant I could travel frequently. And I think this is precisely why i’ve been able to make it happen. So before you listen to any of the other tips i’m going to give you in this video, first ask yourself your “why”. WHY do you want to quit your 9-5 job, why do you want to embrace minimalist living? I promise if you have a strong enough why, you can make anything you want happen.

I promise if you have a strong enough "why", you can make ANYTHING happen. 

And remember, the digital nomad lifestyle (like the one I promote and practice myself) isn't just for Instagram celebrities or people who got "lucky." But it does take a few simple shifts and it isn’t always as glamorous as it might seem.

Tip #1 for being able to travel the world without a 9-5: Go tiny

For myself and my husband, this means living in a 120-square-foot tiny house in Maui - which cut our  previous cost of living by nearly a third. A smaller space also means smaller electric, rent, and water bills- and way less room to accumulate junk we don't need. It also means no TV or cable bill, hardly any furniture, or kitchen appliances. Sometimes living in a tiny house means working from my "office" (aka my car) when I need a quiet space, but this is a small price to pay to avoid sitting in a cubicle for 40 hours a week, in my opinion.

Tip #2: Live a minimalist lifestyle.

Living in a tiny space means that I physically only have space for a few different outfits. I make sure that every piece of clothing I own has a function, and is something I wear often otherwise I donate it.  I also rarely spend money on new clothes, unless something becomes ripped or worn out. I never buy frivolous items that I don't need, and I save on daily expenses by cooking most of my own meals and preparing my own coffee replacement, dandy blend.

Want to learn more about minimalist living? Join the free #makingaminimalist challenge

This doesn't mean that I'm depriving myself, though. On special occasions, I'll treat myself to massages and specialty organic food items because these are two things that are ALSO priorities to me, they just don't need to be a daily occurrance.

Tip #3 Seek out free entertainment

Embracing minimalist living means I don't spend a lot of money going out to eat, going to the movies, shopping, or doing other costly activities. Instead, my husband and I seek out free fun in the form of surfing, swimming, hiking, and playing at the beach, saving our money for more exciting things like great airfare.

Pro tip - go sign up for Scotts cheap flights if you haven’t yet - thats how I get alerted on cheap flights pretty much daily (and how we scored $200 a piece airfare from LA to Bangkok)

Tip #4 Pay for everything in cash (except travel).

So it’s Safe to say that most of us (myself included) have felt "trapped" financially at some point. I used to feel tied to my house payment, car payments, and debt, so I totally get it. However, once I began buying only things that I could actually afford and pay for with cash, it became significantly easier to not only save money but pay off the existing debt that I still owed. Paying for my used car in cash also means I now have no monthly car payment and a significantly cheaper insurance bill each month. BUT Travel is the only thing I'll charge on a card because...travel points. Enough said.

Lastly, tip #5 is to create a Create a location-independent business.

Up until this point of the blog post, i’ve only really talked about the minimalist living part of the equation of how I afford to travel without a 9-5 job. But the truth ism those trips have to be funded somehow, so I recommend that if you truly want freedom in every sense of the word, to start an online business.  And luckily there are now countless ways to make an income online by harnessing your unique passions, skills, and talents. Package these up into a product, program, or course, or service you can sell online - and boom! you can make money from wherever you are!

Of course there are A LOT more steps involved in making that successful and an online business like this definitely wont make you rich overnight, but it is the best way, in my opinion, to serve the world, make money, have the freedom to travel, and have fun at the same time.

So now that you know exactly how I travel the world without a 9-5, you might be interested in making some of these same changes in YOUR life, which is why I want to invite you to the free 5 day making a minimalist challenge that you can sign up for below. Once you join, you’ll get 5 days worth of email and video lessons from me, plus a 60 minute masterclass on the exact steps to take to embrace minimalism and create the freedom to travel the world in YOUR own life.

Are YOU able to travel the world without a 9-5? What are your best minimalist travel hacks/tips? Tell me below!

XO,

Amie

Video more your thing? Watch "How to travel the world without a 9-5 (and get paid!)" Below!