How To Make Money Blogging | Turn Your Blog Into A Business

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When I was first getting started with my online nutrition business, I was constantly turning to Google to figure out ways to make money from blogging. 

I saw TONS of people who were seemingly blogging as their full time job, traveling the world and working from their computer, and I was like...WTF?!  How do people actually making money from blogging and sharing their life with people?

And the weird thing was, none of these bloggers ever seemed to talk about exactly HOW they made money solely from their blog. 

So, after blogging now for almost 2 years, with lots of trial and error on my own blog, i’m going to share what i’ve found to be the best ways to make money from your blog, and how to turn your blog into a real business so you can quit your 9-5 (and do whatever the F you want ;)).

Option #1 Affiliate Links:

Option #1 when it comes to making money from your blog is to use affiliate links. So let’s say you’re a nutritionist and you are consistently blogging about the supplements you use, the foods you eat, and the natural products you love. You can sign up for an affiliate account with companies like amazon, thrive market, blue apron, vital proteins, etc. and every time you mention a product, link to it with your unique affiliate link, and someone buys through that link, you make a small commission.

One tip for using affiliate links successfully on your blog is to ONLY link to things that you actually love and use frequently - AND that are relevant to your readership and audience. For example, if you’re a holistic health coach, you’re probably not going to be recommending toxin-filled makeup because that’s not what your ideal audience is into, and it's going to really confuse your readership (not to mention taint your brand). 

The downsides to affiliate links are that you have to continue to promote them, over and over if you want to continue to bring in revenue. You cant just link to something once and expect to be making passive income, and this is pretty much true for anything you sell online. You have to be consistent.

Another downside is that you generally have to have a pretty big audience if you want your affiliate links to generate more than a couple bucks a month - and most of us don’t when we’re first starting out.

On the other hand, becoming an affiliate for a higher priced program or course that you’ve been through personally is often a really good way to make extra cash from your blog because these courses tend to start a higher price point and have a higher commission percentage.  For example I offer a pretty generous commission on affiliates for my Digital Nomad Nutritionist Course, because if one of my students has gone through it and found success, I definitely want to give them an incentive to go share it with their friends and make some extra cash. 

Option # 2: Ads

Option #2 for making money from your blog is from ads. You can enable Google Adsense on your blog (which i’m sure many of you are familiar with seeing when you click over to different websites). On some blogs, you’ll see ads for things on the side bar, or as you scroll down the page. Then, if anyone clicks on one of those ads from your website, you get paid a small amount.

You can also get paid per the amount of impressions the ad gets, so if you have a large amount of blog or website traffic, this can be really beneficial. The problem with this though, again, if you’re just getting started, is that without a ton of website traffic, you’re probably going to making a couple bucks per month, tops.

*Also* ads are annoying (sorry - they are.) If someone is new to your site, spamming them with ads is probably not going to leave a very good impression. Plus, if they click on an ad, they are being taken away from your website-which in my opinion is totally not the point of having a blog in the first place.

If someone is new to your site, spamming them with ads is probably not going to leave a very good impression.

However, if you still do want to try the ads route, go for it! I recommend FIRST increasing your organic blog traffic so that your ads result in a bigger commission though.

Grab my free worksheet on how to increase organic blog traffic below:

Option #3 Patreon 

Option #3 for making money blogging (or anything you do online, really) is through a Patreon account. If you’re providing a ton of value each week to your audience- let’s say through a podcast or blog posts or video trainings, you can sign up for a Patreon account and people from your audience can choose to donate a certain amount of money per month or per episode (or per whatever content you create).

This is a great way for content creators to make passive income off of their loyal followers and audience, without having to ever launch a product or service. The downside though, is that you have to constantly promote your Patreon account if you ever want anyone to donate, and usually the donations are not very big, so unless you have a massive audience, again, this probably won’t be enough to pay your bills.

Don't worry - now i'm going to chat about what I DO recommend and what led to my most recent 5 figure month. 

At this point my suggestions have all had downsides so now i’m going to tell you my number one recommendation for making money from your blog, and that is…to use your blog as a vehicle to attract your target audience - through providing FREE value, information, education, and inspiration in the form of your content.

Now I know what you’re probably thinking - "how am I going to make money if i’m giving away everything for free?" Well, what you’ll be getting in return from creating all of this free content, is the contact information, email address, trust and good will of the people that are consuming it.

So while you’re growing your audience this way and collecting their info in exchange for your AMAZING free content, my best advice is to then start creating or putting together a product, program, service or resource that you can eventually sell to these people - who already know, like and trust you.

This could be something as simple as promoting 1:1 sessions with you, it could be an e-book, an online course, a group coaching program, a 6 week fitness plan or meal prep guide, audio/video trainings, or something else. The options are pretty much endless of what you can create launch and sell online. And the best part about this option, is that YOU choose the price, you choose how often you want to promote it, and you are in control of how much money you make.

the best part about this option, is that YOU choose the price, you choose how often you want to promote it, and you are in control of how much money you make.

Let's say you decide to create an online nutrition course that is 6 weeks long and provides meal plans, educational resources, supplement recommendations and a private online community and you charge $300 for it. You could sell only 10 courses per month and just from that, be making 3,000 per month, which is definitely a livable salary (depending on where you live), and that revenue is all coming from your blog.

So, start to think of your blog as a vehicle to get people interested in what your message is and what you're all about.

Use your blog as a form of FREE advertising, especially if you know how to rock the SEO on your website - that builds you a following of interested people who will then be ready and willing to buy whatever you're selling.

And now that you know exactly how to start making money from your blog - you might be wondering HOW to actually get people there. If this sounds like you, be sure to download my free cheatsheet below on how to increase your blog traffic using SEO.

And if you're like me and prefer to consume your content via video, be sure to check out my YouTube video where I talk about how to make money blogging HERE!

Tell me: how do you make money from YOUR blog? What methods have you tried and what has been the most successful for you?




How To Get More Clients In Your Online Nutrition Business

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When it comes to being a Nutritionist, Health Coach, or NTP who works with clients online, sometimes it can feel like SUCHstruggle to find clients who actually want to PAY you, and not just DM you for free advice. 

So in today's blog post, i'm going to be sharing my top tips for getting more paying clients - so you can finally ditch your 9-5 and turn your passion your full time job

How do I know these tips work?

By implementing the EXACT strategies i'm going to talk about today, I not only increased my client load by 1000% and have been nearly booked solid for the past few months, but I was also able to replace the income from my side-job, hit my first 5 figure month EVER, and go full time in my online business. 

My top tips for getting more clients in your online nutrition business are:

#1 give away you BEST stuff for free.

I know this sounds counterintuitive and you're probably wondering why anyone would ever BUY what you're selling if you’re doing this, but hear me out.

Your future client will not get onto your e-mail list (your business $$$ maker), follow your social media channels religiously, or start to know,, like, and trust you UNLESS you’re giving them a good reason too. 

Giving away content so valuable that results in a “quick win” for your ideal client or customer is the quickest way to turn those people into future clients. It’s also what sets you apart from the hundreds of thousands of other Nutritionists or Health coaches that are offering your EXACT same services. 

But let me clarify here: be strategic in WHAT you give away for free - for example you should never be giving away free hour long consultations - because THAT is what you want people to pay you for - and remember your time is money. What you can do is create a download, freebie or cheatsheet that provides a few of your top tips, hacks, or strategies that are sure to give your ideal client a quick win. Create the freebie once, and pimp it out to the masses for months or years to come. 

Here's an example for you :)

And remember - the way that this method results in future clients is by ASKING FOR THEIR EMAIL in exchange for whatever your amazing free download is. 

Lastly, If you are stingy in the info you give out, keeping your most valuable content to yourself, and coming from a place of "lack" or thinking there isn't enough business to go around - guess what’s also going to be lacking? Your amount of clients. 

If you’re coming from a place of LACK, or believe there isn’t enough business for everyone to succeed, guess what’s also going to be lacking? Your amount of clients.

#2 Make sure people know that you have a business

I know this seems obvious, and when you’re first getting started, it’s easy to feel like your business is make believe, because you hardly have any clients and aren't making much money.

But when people ask you what you do for work, what do you say? Even if you’re still in a 9-5 but see clients on the side, FIRST answer confidently that you are a Nutritionist (or whatever your title is) and then feel free to say whatever else it is that you do, rather than saying something along the lines of, "i’m a bartender but, I dunno, i’m trying to start seeing nutrition clients on the side…."

Act AS IF you are already a successful Nutritionist, Health Coach, or online business owner and I promise you will see more clients as a result.

Also - even if you only have friends and family on your e-mail list right now, send an e-mail out to them and tell them about your new venture! Ask them to follow you on social media or refer friends who might need your help. This is  great way to get your name out there and this was actually the way I landed my first few Nutrition clients. 

This brings me to my next tip...

 #3 Let people know you’re taking clients!

I want you to put yourself in your audiences shoes for a second. If they stumbled across your Facebook, or Instagram, or website, would it be obvious to them that you’re accepting new clients? I know this seems obvious but I think so many of us are afraid to come off as “salesy” that we forget to even tell people what we’re offering or selling. 

Is your Instagram just photos of your family?
Is your Facebook page full of political rants?
Is your website more about your own health story than your services?

Ask a friend or a colleague to look over your social media channels, your website, etc. and make sure it’s obvious to them who you are, what you do, who you’re helping, and how you can help them.

And another way to bring up the fact that you're accepting clients, if you’re afraid of coming off as “salesy”, is to talk about your services indirectly. For example you could send out an email to your list, or a social media post talking about how you just finished a consultation with a client who healed her acne through nutrition, and a few of the things you advised her to do. When it comes to social media, be a storyteller. 

Tip #4 Make it easy for people to pay you!!

I want you do a quick inventory right now and think about something: If someone stumbled across your website right now, would they be able to pay you immediately, schedule a consultation, and receive their new client intake form, without you having to do anything?

If your require future clients to e-mail you first, or fill out a form, or search through multiple pages to find your paid offering, you’re going to lose them. Plain and simple. Everyone has a short attention span these days and is not going to jump through hoops to get to you, especially if your competitor makes it super simple. 

I use Acuity for scheduling online business consults on my own website, and I absolutely love how easy it is to use (especially when i'm in a different time zone than ALL of my clients).

Now that you’ve learned my top 4 tips for getting more clients, you’re probably wondering just how to determine WHO these people are, and where they're hiding.

Which is why I want to invite you to join my free 5 day “get more clients” challenge, where you'll receive daily e-mails, video lessons, and actionable tips on how to find (and book!) more clients in your online business.

Video more your thing? Watch my YouTube video on booking more clients HERE: