Is Beautycounter right for YOUR business? + FAQs (is Beautycounter an MLM?)

Is Beautycounter an MLM.png

I remember my exact thoughts over 1 year ago when I saw all of my Nutritionist friends start promoting Beautycounter. I thought:

Hmm...that sounds intriguing, but I really don't want to become that spammy MLM lady.

Also...I have barely any social media following, who would I sell to?

I have my own business. Would this really be worth it?

...aaaand as you probably guessed, I decided to take the leap over 1 year ago when I partnered with Beautycounter, knowing that it WASN'T going to be the main focus of my business.

I did, however, view it as yet another income stream that allowed me to make money from talking about something I genuinely loved, and being part of a mission I was passionate about.

And since I know that there are a lot of Nutritionists, NTP’s and wellness bloggers who are considering taking the leap into becoming a Beautycounter consultant, I thought i'd rip the veil off what working with Beautycounter looks like in my business, and whether or not it might be right for YOUR business.

I’ll also be answering the most frequently asked questions I get about becoming a Beautycounter consultant. 

Here's what “selling” Beautycounter looks like in my business.

(I use quotes around "selling" because I view my partnership with Beautycounter as sharing with and solving problems for my audience rather than selling.)

  • About 1x a week i’ll do an Instagram story about my skincare/makeup routine 
  • Occasionally i’ll write blog posts/e-mails to my list about the products I use to keep my hormonal acne at bay and how I was able to lighten up my sun spots and weird “sun mustache” without resorting to hydroquinone (<<< scary shit)
  • A few times a year i’ll host a "social" (i.e. a Beautycounter party) like the one I did with my mom most recently during my trip to Colorado. Keep in mind I don't have many in-person contacts here in Maui, and the only other social i've done was on Facebook live (<<< super fun by the way, and great for anyone who has an online/social media presence)
  • Occasionally i’ll send out free samples to the first 10 or so people that DM me after seeing my Instagram post/story. (<<< People LOVE free samples and are usually hooked after trying them, which turns them into customers)


Things I don't do to promote Beautycounter:

  • I don't post about Beautycounter on my personal Facebook page or text my old friends from high school, or DM people on Facebook/Instagram (<<< although these methods TOTALLY work for some people, just not my style).
  • I don't stress about hitting monthly minimums.
  • I don’t stress about recruiting people (if they come to me, awesome!)
  • I don’t feel pressure from my team to sell a certain amount, or even sell anything, period. This works well for me, because I HATE being told what to do. (#Rebel)
  • I simply share which products I love and have genuinely worked for me. I even share which products DON'T work for me, and why. (The cleansing balm wasn't my favorite. Too heavy for my acne prone skin.)


Stop selling. Start solving. - Zig Ziglar

Honestly, I focus on my online courses and 1:1 business clients 95% of the time, and those things will always be the priority of my business. 

But, part of having a personal brand is sharing the things/products/makeup/food/books etc. that I truly LOVE with my audience, and for me, Beautycounter is one of those things.'s just a fun, feminine, girly outlet for me. Who doesn't like talking about makeup and skincare with their girlfriends?

High-quality, non-toxic makeup that WORKS? Sign me up. 



Becoming a Beautycounter consultant FAQ:

Is Beautycounter an MLM?

Ahhh yes the most common question I get about Beautycounter to date. Is Beautycounter an MLM? The truth is…no. Beautycounter is not technically an MLM. It is considered “direct retail” because you don’t HAVE to buy the products through a consultant. In fact, we even have partnerships with retailers like Goop, J. Crew and Target that really set Beautycounter apart as a business and stand out from the MLM crowd. Beautycounter CAN, however, appear as an MLM because as a consultant, you do have the opportunity to build a team under you. Learn more about the ins and outs of everything direct retail and why Beautycounter is not an MLM by watching this video. 

*Side note: MLM’s get a bad rap because of the actions of certain people who join those MLMs, not the businesses themselves.…don’t spam your Facebook friends over messenger, or text old friends you haven’t talked to in years about your new “business” and you’ll be fine :)

Afraid your friends will judge you for starting a side hustle? Hmmm…I think this says more about their own career unhappiness than it does about you. I imagine if I were still stuck in a 9-5 job I hated and one of my old friends was traveling the world, spending more time with her kids, or working from home all thanks to sharing her favorite beauty products online, I might be a hater too. 

Do you have to hit a monthly minimums?

No monthly minimums! You do have to hit $1200 in sales every 6 months however, to stay “active”. This sounds like a lot, but even if you only do 1 social every six months and that's it, this number is easy to hit. 

Is Beautycounter vegan?

Not entirely, although most Beautycounter products are vegan. Here’s a blurb from their website about whether or not Beautycounter products are vegan:

"Most of our products do not contain ingredients sourced from animals, such as musks, oils, and egg- and milk-derived ingredients. There are a few exceptions: lanolin, carmine, fish oil and beeswax; the products we use these in are listed below.” 

To learn more about which Beautycounter products are NOT vegan, click this link and they list them all out for you. 

How much does it cost to sign up to become a Beautycounter consultant?

It costs $85 to sign up as a Beautycounter consultant. And no, you don’t have to purchase any of the starter sets to get started. I started with only the charcoal bar and mask, thats it! But the benefit of purchasing a starter kit upon enrolling is #1 they are deeply discounted from the normal price, and #2 You get to try a bunch of different products, photography/video them for social media, sample them out, etc. (Great for insta stories!)

How much money can you make as a Beautycounter consultant?

The answer to this question, as you may have guessed, is completely variable. There are some women that sign up just for their own discount, and make enough extra cash each month to fund their habit (yes, you make commission on your own purchases!). At the other end of the spectrum are people like Arsy from Rubies and Radishes who have put in the time and effort to not only products to sell to their own contacts, but also build a team, and she is making 6 figures a year. Talk about #Goals.

But to give you a more personal example, i’ve been a consultant now for a little over a year, and to be honest I don’t put a lot of effort into promoting Beautycounter. My online business courses and clients take priority in my business 95% of the time, because that’s where I make the bulk of my money. But having said that, with weekly insta stories and occasional emails to my list only, I average a few hundred bucks a month in commission. Not bad for a fun side hobby. (And that number is before I started growing my team!)

What is the Beautycounter consultant discount?

As a consultant you get a 25% off discount (including your own purchases!).

What is Beautycounter's commission structure for consultants?

As a consultant you start at 25% commission, but that percentage increases (up to 35%!) based on how much you sell each month.

What is the difference between being a Beautycounter Band of Beauty member and a Consultant?

The Beautycounter band of beauty rewards program is for people who love Beautycounter products but do not want to become a consultant. It is a 29$ yearly membership that gives you free shipping on orders over $100, 15% product credit on all purchases, and a free gift upon sign up. Learn more about the Beautycounter Band of Beauty program here

Can you be successful if you don’t have a social media following?

YES! Actually, i'd say that if you have a lot of in person contacts (friends, family, colleagues) your chance of quickly growing you business and selling a hefty amount of product is much higher. There's nothing quite as powerful as talking about safer skincare, in person, with your friends and family members. 

Can you be successful without in-person contacts?

That being said, I became a consultant right after I moved to Maui...meaning, I knew pretty much no one. All I had at the time was a few hundred Instagram followers and a supportive Mom. But I was still able to make it work and grow my client list without having to spam old FB friends. 

WHY Beautycounter?

The answer to this question is obviously personal to me, and your reason for becoming a Beautycounter consultant could be completely different. But I decided to take this opportunity for a few reasons:

  1.  The products work. And as anyone who has ever struggled with hormonal acne knows, I was ready to do just about anything to clear up the painful, embarrassing cysts on my face, even if that meant chemical treatments (Yikes). I'm seriously lucky I never had to go that route though, thanks to these products.


       2. Beautycounter is all about education first. They are not out to scare you that your current skin cream is going to give you cancer, but they are very adamant about informing consumers about the lack of regulation in the beauty industry, and WHY safer skincare is important.  



       3. Beautycounter uses a rigorous screening process to make sure their products meet the highest standards for safer beauty, and they are transparent in all they do. They also use the highest quality sourcing as possible yet still insure their products are high preforming and department store quality. 


       4. They sell ocean-safe sunscreen that smells incredible. No brainer. 

What is the biggest reason that I choose to become a consultant? Honestly? Nothing more than the fact that I like the products, I use them myself, and I like to share things I love with you guys! Selling skincare and makeup will never be the focus of my business, but it does give me a fun, girly, and social outlet that I enjoy, and it helps pay my bills too, which is just an added perk #girlsgottaeat


Wanna chat about what products are right for your skin type, or how you can incorporate Beautycounter into your business? e-mail me or set up a 15 minute chat with me here!

What questions do you still have about Beautycounter? Leave them below!


How to travel the world without a 9-5 // Minimalist travel

How to travel the world without a 9-5.png

How to travel the world without a 9-5 | Minimalist living

As some of you who follow my Instagram stories may have heard, Erik and I recently bought our tickets to Thailand! So I thought this would be the perfect occasion to talk about how i'm able to travel the world (without a 9-5 job) thanks to a combination of minimalist living Today i’m going to be talking about how i’m able to travel frequently without a 9-5 job, using a combination of minimalist living and online business - and my top tips for making this a possibility for you, too.

First, let me just start by saying that traveling is one of the TOP priorities in my life, meaning I would literally be willing to do just about anything if it meant I could travel frequently. And I think this is precisely why i’ve been able to make it happen. So before you listen to any of the other tips i’m going to give you in this video, first ask yourself your “why”. WHY do you want to quit your 9-5 job, why do you want to embrace minimalist living? I promise if you have a strong enough why, you can make anything you want happen.

I promise if you have a strong enough "why", you can make ANYTHING happen. 

And remember, the digital nomad lifestyle (like the one I promote and practice myself) isn't just for Instagram celebrities or people who got "lucky." But it does take a few simple shifts and it isn’t always as glamorous as it might seem.

Tip #1 for being able to travel the world without a 9-5: Go tiny

For myself and my husband, this means living in a 120-square-foot tiny house in Maui - which cut our  previous cost of living by nearly a third. A smaller space also means smaller electric, rent, and water bills- and way less room to accumulate junk we don't need. It also means no TV or cable bill, hardly any furniture, or kitchen appliances. Sometimes living in a tiny house means working from my "office" (aka my car) when I need a quiet space, but this is a small price to pay to avoid sitting in a cubicle for 40 hours a week, in my opinion.

Tip #2: Live a minimalist lifestyle.

Living in a tiny space means that I physically only have space for a few different outfits. I make sure that every piece of clothing I own has a function, and is something I wear often otherwise I donate it.  I also rarely spend money on new clothes, unless something becomes ripped or worn out. I never buy frivolous items that I don't need, and I save on daily expenses by cooking most of my own meals and preparing my own coffee replacement, dandy blend.

Want to learn more about minimalist living? Join the free #makingaminimalist challenge

This doesn't mean that I'm depriving myself, though. On special occasions, I'll treat myself to massages and specialty organic food items because these are two things that are ALSO priorities to me, they just don't need to be a daily occurrance.

Tip #3 Seek out free entertainment

Embracing minimalist living means I don't spend a lot of money going out to eat, going to the movies, shopping, or doing other costly activities. Instead, my husband and I seek out free fun in the form of surfing, swimming, hiking, and playing at the beach, saving our money for more exciting things like great airfare.

Pro tip - go sign up for Scotts cheap flights if you haven’t yet - thats how I get alerted on cheap flights pretty much daily (and how we scored $200 a piece airfare from LA to Bangkok)

Tip #4 Pay for everything in cash (except travel).

So it’s Safe to say that most of us (myself included) have felt "trapped" financially at some point. I used to feel tied to my house payment, car payments, and debt, so I totally get it. However, once I began buying only things that I could actually afford and pay for with cash, it became significantly easier to not only save money but pay off the existing debt that I still owed. Paying for my used car in cash also means I now have no monthly car payment and a significantly cheaper insurance bill each month. BUT Travel is the only thing I'll charge on a card points. Enough said.

Lastly, tip #5 is to create a Create a location-independent business.

Up until this point of the blog post, i’ve only really talked about the minimalist living part of the equation of how I afford to travel without a 9-5 job. But the truth ism those trips have to be funded somehow, so I recommend that if you truly want freedom in every sense of the word, to start an online business.  And luckily there are now countless ways to make an income online by harnessing your unique passions, skills, and talents. Package these up into a product, program, or course, or service you can sell online - and boom! you can make money from wherever you are!

Of course there are A LOT more steps involved in making that successful and an online business like this definitely wont make you rich overnight, but it is the best way, in my opinion, to serve the world, make money, have the freedom to travel, and have fun at the same time.

So now that you know exactly how I travel the world without a 9-5, you might be interested in making some of these same changes in YOUR life, which is why I want to invite you to the free 5 day making a minimalist challenge that you can sign up for below. Once you join, you’ll get 5 days worth of email and video lessons from me, plus a 60 minute masterclass on the exact steps to take to embrace minimalism and create the freedom to travel the world in YOUR own life.

Are YOU able to travel the world without a 9-5? What are your best minimalist travel hacks/tips? Tell me below!



Video more your thing? Watch "How to travel the world without a 9-5 (and get paid!)" Below!

How I became a Nutritional Therapy Practitioner (NTP)

How I became a nutritional therapy practitioner(NTP) blog.png


Are you thinking about a career in holistic nutrition? 

Have you researched different options for certification, and wonder which one is right for you?

Institute of Integrative Nutrition vs. Nutritional Therapy Association vs. Bauman vs.Precision Nutrition?

It's a lot of info, I know. 

Today i'm going to be talking about how I became a Nutritional Therapy practitioner, why I chose the Nutritional Therapy Association for my certification, and my thoughts and experience with the program. 

I'll also be answering the most common questions I get about going through the training to become an NTP. And if you're on the fence, be sure to download my free worksheet, "What you need to know before becoming an NTP". 

So HOW did I become a Nutritional Therapy practitioner?

I attended the Nutritional therapy practitioner program through the Nutritional Therapy Association, which is a 9 month, mostly online course that takes you through everything you need to know about supporting the body through real, whole food nutrition. The NTP program also has 3 in person workshop weekends that are required, and which I attended at the Denver, Colorado venue.

Before I get into specifics about the program, let me first start by saying I LOVED the program. I went back and forth on the investment for a while, because I honestly did NOT have the money to do it at the time, but I knew that if I didn’t do it, I would have regrets. And i’m honestly SO glad that I did it, because it was the catalyst for me to start my business, which is now completely online and I can take with me wherever I go, which was always my ultimate dream.

The reason I chose the NTA over other similar programs like IIN (The institute of Integrative Nutrition) was that I felt like it was the perfect combination of real food nutrition AND anatomy and physiology - enough to where I felt like I had a complete understanding of each of the different systems in the body, different organs, how different foods can harm or hurt the body, vitamins and minerals, digestion, blood sugar regulation, detoxification, mineral balance and a whole lot more.

And I actually had enrolled at IIN a few months prior but after a few weeks of course content I felt like it was a little light on the science end of things and talked more about different diets- rather than what is actually going on in the body. Also, IIN’s nutritional recommendations swayed more towards the plant-based style of eating, whereas the NTA is closer to a paleo or ancestral-style template which was more aligned with what i believe to be true about nutrition.

BUT keep in mind I didn’t go through the entire IIN program, so these were just my initial reactions - but I followed my gut and withdrew, and i’m really glad that I did because within a few days of starting the NTA program I knew it was the right decision.

Video more your thing? Watch the whole thing, including what I *wish* I would've known before enrolling in the NTA, HERE!

Also, despite the fact that the  NTA curriculum was more science forward than IIN - it was still doable for me, someone who definitely does not have a anatomy/physiology or science background whatsoever. I also was working full time while I went through the program, so I would say that it is totally doable for anyone who is looking to juggle the program with a full time job. On average I probably spent 5-15 hours a week completing the video lectures, required reading, writing assignments, etc.


I juggled the program WITH a full time job AND starting my blog on the side is that I would dedicate my weekend days to studying, and then over the holidays or course breaks I would try to work ahead so that I never had to cram or pull all nighters. Plus if you’re someone interested in nutrition, you are going to LOVE the course content. I actually looked forward to studying because I thought it was so interesting.

By the end of my training, I definitely had the tools I needed to start working with clients - including the intake forms and software, which was super helpful.

Now, for one area that I think the NTA was lacking, was the feeling of “now how do I turn this knowledge  into a business that actually makes money”. And I observed this with pretty much everyone who graduated with me, it was like we had all of this new knowledge but then were all paralyzed because we didn't know what to do with it.

This is also why I created my own online course on this exact topic...

Now of course you can always try to get hired in a chiropractors office or naturopathic office or acupuncture clinic - but not everyone wants to work in an office setting, at least I didn't. I wanted the freedom to be able to see clients online and work from my pajamas, which is exactly why I created the Digital Nomad Nutritionist course. But NONE of the information I provide in my course was part of the NTA curriculum - so I ended up having to figure it all out myself - which in the end i’m thankful for because now I turned it into my own course! 

So now that i’ve told you all about how I became an NTP and what to expect, be sure to download my free cheatsheet called “what you need to know before becoming an NTP” because I talk about a few things I did NOT mention in this blog post- things that I wish I had known before enrolling.

Pssst...thinking of enrolling in the Nutritional Therapy Association program? Tell them I referred you (and send proof!) and i'll give you a FREE 30 minute consult. 

Also, if you have more questions about the NTA program, feel free to leave them in the comments section below or email me at



How To Make Money Blogging | Turn Your Blog Into A Business

How to make money blogging and turn your blog into a business.png

When I was first getting started with my online nutrition business, I was constantly turning to Google to figure out ways to make money from blogging. 

I saw TONS of people who were seemingly blogging as their full time job, traveling the world and working from their computer, and I was like...WTF?!  How do people actually making money from blogging and sharing their life with people?

And the weird thing was, none of these bloggers ever seemed to talk about exactly HOW they made money solely from their blog. 

So, after blogging now for almost 2 years, with lots of trial and error on my own blog, i’m going to share what i’ve found to be the best ways to make money from your blog, and how to turn your blog into a real business so you can quit your 9-5 (and do whatever the F you want ;)).

Option #1 Affiliate Links:

Option #1 when it comes to making money from your blog is to use affiliate links. So let’s say you’re a nutritionist and you are consistently blogging about the supplements you use, the foods you eat, and the natural products you love. You can sign up for an affiliate account with companies like amazon, thrive market, blue apron, vital proteins, etc. and every time you mention a product, link to it with your unique affiliate link, and someone buys through that link, you make a small commission.

One tip for using affiliate links successfully on your blog is to ONLY link to things that you actually love and use frequently - AND that are relevant to your readership and audience. For example, if you’re a holistic health coach, you’re probably not going to be recommending toxin-filled makeup because that’s not what your ideal audience is into, and it's going to really confuse your readership (not to mention taint your brand). 

The downsides to affiliate links are that you have to continue to promote them, over and over if you want to continue to bring in revenue. You cant just link to something once and expect to be making passive income, and this is pretty much true for anything you sell online. You have to be consistent.

Another downside is that you generally have to have a pretty big audience if you want your affiliate links to generate more than a couple bucks a month - and most of us don’t when we’re first starting out.

On the other hand, becoming an affiliate for a higher priced program or course that you’ve been through personally is often a really good way to make extra cash from your blog because these courses tend to start a higher price point and have a higher commission percentage.  For example I offer a pretty generous commission on affiliates for my Digital Nomad Nutritionist Course, because if one of my students has gone through it and found success, I definitely want to give them an incentive to go share it with their friends and make some extra cash. 

Option # 2: Ads

Option #2 for making money from your blog is from ads. You can enable Google Adsense on your blog (which i’m sure many of you are familiar with seeing when you click over to different websites). On some blogs, you’ll see ads for things on the side bar, or as you scroll down the page. Then, if anyone clicks on one of those ads from your website, you get paid a small amount.

You can also get paid per the amount of impressions the ad gets, so if you have a large amount of blog or website traffic, this can be really beneficial. The problem with this though, again, if you’re just getting started, is that without a ton of website traffic, you’re probably going to making a couple bucks per month, tops.

*Also* ads are annoying (sorry - they are.) If someone is new to your site, spamming them with ads is probably not going to leave a very good impression. Plus, if they click on an ad, they are being taken away from your website-which in my opinion is totally not the point of having a blog in the first place.

If someone is new to your site, spamming them with ads is probably not going to leave a very good impression.

However, if you still do want to try the ads route, go for it! I recommend FIRST increasing your organic blog traffic so that your ads result in a bigger commission though.

Grab my free worksheet on how to increase organic blog traffic below:

Option #3 Patreon 

Option #3 for making money blogging (or anything you do online, really) is through a Patreon account. If you’re providing a ton of value each week to your audience- let’s say through a podcast or blog posts or video trainings, you can sign up for a Patreon account and people from your audience can choose to donate a certain amount of money per month or per episode (or per whatever content you create).

This is a great way for content creators to make passive income off of their loyal followers and audience, without having to ever launch a product or service. The downside though, is that you have to constantly promote your Patreon account if you ever want anyone to donate, and usually the donations are not very big, so unless you have a massive audience, again, this probably won’t be enough to pay your bills.

Don't worry - now i'm going to chat about what I DO recommend and what led to my most recent 5 figure month. 

At this point my suggestions have all had downsides so now i’m going to tell you my number one recommendation for making money from your blog, and that is…to use your blog as a vehicle to attract your target audience - through providing FREE value, information, education, and inspiration in the form of your content.

Now I know what you’re probably thinking - "how am I going to make money if i’m giving away everything for free?" Well, what you’ll be getting in return from creating all of this free content, is the contact information, email address, trust and good will of the people that are consuming it.

So while you’re growing your audience this way and collecting their info in exchange for your AMAZING free content, my best advice is to then start creating or putting together a product, program, service or resource that you can eventually sell to these people - who already know, like and trust you.

This could be something as simple as promoting 1:1 sessions with you, it could be an e-book, an online course, a group coaching program, a 6 week fitness plan or meal prep guide, audio/video trainings, or something else. The options are pretty much endless of what you can create launch and sell online. And the best part about this option, is that YOU choose the price, you choose how often you want to promote it, and you are in control of how much money you make.

the best part about this option, is that YOU choose the price, you choose how often you want to promote it, and you are in control of how much money you make.

Let's say you decide to create an online nutrition course that is 6 weeks long and provides meal plans, educational resources, supplement recommendations and a private online community and you charge $300 for it. You could sell only 10 courses per month and just from that, be making 3,000 per month, which is definitely a livable salary (depending on where you live), and that revenue is all coming from your blog.

So, start to think of your blog as a vehicle to get people interested in what your message is and what you're all about.

Use your blog as a form of FREE advertising, especially if you know how to rock the SEO on your website - that builds you a following of interested people who will then be ready and willing to buy whatever you're selling.

And now that you know exactly how to start making money from your blog - you might be wondering HOW to actually get people there. If this sounds like you, be sure to download my free cheatsheet below on how to increase your blog traffic using SEO.

And if you're like me and prefer to consume your content via video, be sure to check out my YouTube video where I talk about how to make money blogging HERE!

Tell me: how do you make money from YOUR blog? What methods have you tried and what has been the most successful for you?