How (and Why!) To Grow An Engaged Facebook Group For Your Online Business

How to grow an engaged Facebook group for your online business

If you are SOOOO over Facebook’s algorithm changes and only reaching 5 people per post you make from your Facebook business page - I totally get it! But that doesn’t mean you should give up on the platform just yet. In fact, right now if the BEST time to start using one of Facebook’s most powerful (in my opinion…) features: Facebook groups.

Now you might be wondering WHY you need a Facebook group to grow your online business? And is this just another social media time-suck, or will it actually help you see a return on investment in the form of clients and/or customers?

The short answer: YES. And I definitely don't think it's a coincidence that within the same 30-day time span, my private Facebook group hit 1600 people AND I hit my first ever 5 figure month.

But don't worry, i'm going to share exactly how I did it and how you can too.

In this post i’m going to be sharing my top tips for growing an engaged Facebook group, why you should start one (today!), and how Facebook groups can be an incredible asset for your business.

I definitely don’t think it’s a coincidence that within the same 30-day time span, my private Facebook group hit 1600 people AND I hit my first ever 5 figure month

 

First, if you haven’t joined my private 'Monetized Minimalist' Facebook group be sure to join here!

Now, no matter how you feel about Facebook as a whole, I think that growing an engaged Facebook group is one of the most powerful things you can do for yourself as an online business owner.

WHY? It’s just one more place where you can share content, blog posts, videos, etc. with your audience, in one exclusive place - without worrying about how the algorithm will effect your reach. Also, in a Facebook group, your audience not only has access to ask you questions, but this is a place where like-minded people in your community can come together and network with each-other, all thanks to you! That alone is great way to establish credibility and position yourself as a leader or expert within your niche.

And eventually, questions asked within the group can actually be answered by other members who have been a member for a long time, and your Facebook group can really become self sustaining so you don’t have to be in there, moderating, every second of the day.

Also - your Faceboook group is kind of like a second email list - it’s just one more place that you have access to your ideal client, customer, or student, to: #1 get to know who they are and what they need help with, but #2 to share your exclusive offerings and services. Plus, Facebook groups now you have group analytics so you can get insight into exactly who your target audience is: their age, sex, where they live, what time they’re the most active, etc.

Another cool feature is that you can now ask specific questions to every single person that requests to join your Facebook group. This is a great way to find out how people found your group, what kind of info/help they are looking for within your niche, and anything else you want to ask that can give you more insight into what to create for your audience.

To set this up, go into your Facebook group -> click ‘manage group’ -> member requests -> settings

 

So now that i’ve hopefully convinced you why you need a Facebook group, the real question is...

how do you get people to be active and engaged inside of it?!?

Here are my top tips for growing an engaged Facebook group for your online business:

#1 Get people to join

First things first: you actually need to get people there. So how do you get people to join your Facebook group? NOT by just sending a request to everyone you’re Facebook friends with. This is the quickest way to annoy people and prevent them from EVER joining your group. You can (and should) however, personally invite people who you genuinely think would be interested in your group topic and what you have to offer inside your group.

The best way i’ve found to get people to join my Facebook group is to use it as a lead magnet. Give them a good reason to join (exclusive live workshops, weekly interviews, exclusive podcast episodes, secret blog posts/content) and cross promote your Facebook group from your other social media channels. This is especially great if you have a large instagram following for example, and want to bring as many of those people over to your group as possible. If this is the case, make sure to be talking frequently about all of the awesome stuff that’s going down in your Facebook group on your Instagram stories AND make sure to tell people HOW they can join (link in profile is easiest! Don’t make it difficult or they won’t do it!)

#2 Consistent Branding

You definitely want the branding of your facebook group to match the rest of your business branding in terms of colors, fonts, etc., and the main place to do this for your Facebook group is in your Facebook group header image. (I make all of my graphics in Canva!)

You also want to make it clear who the creator of the group is (i.e. your name & business name if they differ), include a photo of yourself, and provide some sort of call to action or link to your website where they can learn more.

The purpose of this is really just to keep things consistent across all of your social media channels so that your audience starts to recognize your content and branding. It also starts to build trust and create consistency among people who could potentially be your future clients, customers, or students.

#3 Create valuable content for your Facebook group

This could be anything from insightful posts (think of mini-blog posts or from-the-heart messages you wouldn’t share anywhere else), to image graphics, to funny GIFs, to asking thought provoking questions. And remember, this is all in addition to sharing things like most recent blog posts, podcast episodes or videos.

Another type of content that you can do and easily repeat week after week is daily prompts. Things like Motivation monday or Thankful thursday (please get more creative than this, ha!)...whatever is relevant to your niche and your Facebook group. This just gives your audience another reason to stay engaged and involved, and even start to expect certain discussions inside the group and plan for them - this is KEY in getting people engaged.

BONUS TIP: Want to know the #1 thing that has been the most successful for me and helped me to grow my Facebook group to 1600 people in just 2 months? 

Weekly live streams.

For example you can host a free live training inside your Facebook group, and people MUST request access to the group in order to view it. This creates exclusivity and gives people a good reason to join your group - especially if your live stream topic is super juicy.

# 4 Go live inside your group!

This tip plays off the last one, but live streams are a great way to go above and beyond with the amount of value you’re providing your audience inside your FB group. It also shows people who you are as the creator/ leader of the group and helps them get to know you. This is important because if you’re not doing live streams regularly, group members might not even know WHO the creator of the group is...and definitely won’t pay as close attention to anything you post if they think you’re just another member.

And if you’re wondering what to talk about during your live streams,  you can always repurpose old blog posts, Facebook posts from your business page, or instagram captions that got a good response - but just make sure to elaborate, add more value, personal stories, etc. Basically, add a new spin on an old topic or idea.

Also if people inside your Facebook group keep asking the same questions, or are particularly confused about something, you can use live streams as a way to do a Q&A and address them all at once!

(I’m all about working smarter, not harder :))

#5 Set boundaries/rules for your Facebook group

I know at first you feel like this would never be a problem for YOUR small group, but setting some boundaries and rules in place from the start are a great way to keep the integrity of your group intact.

A great way to do this is to explain what you expect from your members (maybe things like positivity only, no spamming, no self promotion, etc.) in the group description. Or you can always create a post or video with your expectations and pin it to the top of the group so new members can’t miss it.

The main thing that can send a Facebook group downhill quick is a bunch of members trying to share their OWN websites or offerings all the time-rather than just selfless value.

On the other hand, a great way to keep people REALLY engaged is to allow certain day of the week or specific thread for self promotion only. You may just have to monitor this so it doesn’t get out of hand, depending on the size of your facebook group.

#6 Watch the video to find out!

Now, I wouldn’t be taking my own advice is I didn't now invite you guys to join MY private facebook group called the Monetized Minimalist,  which you can JOIN HERE!. This is my favorite place to do impromptu Facebook lives, free live workshops, q&a’s and more. It is super active and i’d love to have every one of you there!

Now...go start your own Facebook group and make sure to tag me on social media @rebellenutrition and tell me that you did!

How I Used Minimalist Living to Pay Off 10 Thousand Dollars in Debt - Rebelle Nutrition

How I used minimalist living to pay off 10k in debt

After buying our first tiny house (which we now use as a rental property in CO) and going back to school to become an NTP, my husband, Erik and I racked up a good 10 thousand dollars in debt on credit cards. This was not a good feeling, and led to me feeling trapped and suffocated in a job that I hated. I thought I wanted a nice, new, furnished (yet still tiny) home so that is what I bought - but then I couldn’t start pursuing my business goals because I needed to be making enough money to pay my credit card bill each month.

This is a common catch-22 that keeps many of us stuck: wanting physical possessions - getting into debt - then feeling trapped in your job because now you NEED that paycheck to stay afloat. 

It's now been over a year since my days of being financially suffocated - and I owe much of that freedom to minimalist living.

And - despite what some would consider financially irresponsible decisions (like moving to Maui, starting an online business, traveling to Europe for 3 weeks and quitting my 9-5) I was still able to pay off 10 thousand dollars in debt - in just 1 year.

 

Here are my top tips for using minimalism to help pay off your debt:

 

1. Downsizing 

This one's a minimalism no-brainer.

You guys know that I've already downsized multiple times, and the most recent downsize into our 120 square foot tiny hut was the most extreme yet. Erik and I both packed up 2 suitcases each of clothes and belongings and that was all that we moved to Maui with. Downsizing was the catalyst to paying off 10k in debt because we started to realize how much useless junk we owned. We made a little bit of money from selling extra clothes, furniture and appliances, but the biggest needle-mover in paying off our debt quickly was downsizing to a tiny house so small that we literally have no choice but NOT to buy anything non-essential. Of course, you don’t have to live in a tiny house to practice minimalism, but it does make it a lot easier. Shit is easy to accumulate! 

Outside of physical items, we downsized from monthly subscriptions: cable, netflix, magazines, and memberships we didn't use (or could do without).

When was the last time you added up how many things you are paying for, month after month? Most likely this adds up to at least a few hundred dollars that could be going towards paying off your debt instead. 

 

2. Not having a car payment

One of the biggest expenses that most of us mindlessly pay month after month is a car payment- Especially if that car is on the newer side. As soon as Erik and I knew we were going to move to Maui, we sold our 2012 Jetta  (that we shared) and decided to purchase an older car so that we would own it outright and not have a car payment. Although this was more of an initial investment, it continues to save us money, month after month, and allowed for us to pay off our debt more aggressively each month.

Of course, older cars always run the risk of breaking down and having other problems, so it does come with it’s risks. BUT most families in the U.S. have more than one car, so if this is you: is it possible to share that car with your spouse instead of having 2 (or even 3) different vehicles? Sometimes this is not possible, but many times a little bit of planning  and coordinating car-schedules can save upwards of 500/month of car payments. 

 

3.  Not putting anything on credit cards (whenever possible)

Oooh credit cards…how I love/hate you. I’m sure i’m not the only person reading this who has found themselves deep in credit card debt. Until I learned how to start budgeting and get my finances under control, I had no choice but to charge everything to my credit card; this is a scary situation to be in, and I totally get it.

Adopting a minimalist lifestyle allowed me to start saving more money and thus pay off my credit card faster AS WELL AS start using cash for everything. I still live by the rule of: If I can’t pay in cash, I can’t afford it.

(I get that sometimes this isn’t possible to do) But MANY times, we just “charge it” because we want whatever that thing is…right NOW. 

Whatever happened to having to save up for  things that we wanted to buy, like when we were kids? What if we still lived by that rule as adults? 

 

4.  Only buying necessities

Brace yourselves, you guys: I didn’t buy any new clothing for nearly an entire year (ok, so about 8 months). Now I know this sounds extreme, and I have an advantage because I live in a place where the weather is the same year round. But I didn’t spend money on new clothing for nearly an entire year.

Why?

I simply didn’t need any new clothes. Nothing I owned was ripped or broken (just a few stains…) SHOCKER right?

I would have gladly gone shopping if I actually needed something new (i.e like the new shoes I bought before going to Paris last month). I’m not trying to torture myself here. But I truly didn’t need anything new.  I also planned to ask for a few specific items that I wanted (like a bikini gift certificate) for my birthday and the holidays, so I technically did go shopping, but I wasn’t spending any of my own money. 

 

5. “Cooking” mostly at home

This one is laughable since my “kitchen” consists only of a microwave, fridge, rice cooker, and Vitamix, but one of the main ways i’ve been able to pay off 10 thousand dollars in debt is by creating a food budget, shopping in bulk, and rarely going out to eat.

Each week, I plan a grocery list of what I plan to buy at Costco, and stick strictly to that list. Shopping in bulk, especially in Hawaii, is the only way to eat real food without going broke. This means lots of repeat meals that have a few simple ingredients and are quick to make. This might sound boring to most people, but it serves a minimalist purpose in 2 ways:

#1 it saves money, #2 it means I don’t have to think about what to cook - pretty much ever. There are usually 3-4 options each week and that is what I choose from. In my opinion this is just a small price to pay in exchange for traveling the world and working from my laptop.

 

6. Snowball method

You can thank Dave Ramsey for this one (I didn't think of it) but it is a serious game changer if you have credit card debt on more than one card. Here's how it works:

Pay the minimum payment on each credit card every month to avoid penalty, but choose the card with the smallest balance to focus on tackling first. Pay as much as you can to that ONE card every month until it is gone and you can move onto the next. This makes it feel like you're making much more progress than if you were to only pay a little bit of each card balance each month.

If you're competitive like me - this tactic works amazingly well because I love seeing the progress i'm making and always want to pay off more and more each month. 

 

7. Starting a side hustle

Minimalism is great, but you can only downsize and budget so much - at some point you’re going to need to start bringing IN more money if you want to hit your financial goals and gain more freedom to travel (or however you TRULY want to spend your time/money).

Psst...i'm creating a program that teaches the EXACT method I used to not only pay off 10k in debt and embrace minimalist living, but start bringing in extra money with an online business. Be the first to know once it's available by getting on the VIP list here!

A little over a year ago, I started my side hustle (now my full time job) which consisted of this blog, seeing 1:1 nutrition clients, building up my social media channels, and creating and selling online nutrition courses. Most recently, I started taking on other NTP’s and nutritionists who want to start their own online businesses, as clients (learn more about that here). This topic is another full post in itself (maybe even a full course…) but it is seriously incredible that we live in a day and age when you can make money doing literally ANYTHING online. There are people making a living online talking about the Smurfs (<<< Gary Vee reference).

Seriously. My point being, find that thing that lights you up, makes you different or special - and find out how to leverage it via blogging, online courses, working with brands, affiliates, etc.

Need more guidance? 

 

8. Manifest like a mother fucker

I can give you all the cut and dry, minimalist money saving tips in the world to help you pay off your debt, but if you still feel fearful, defeated, and hopeless about your money situation, IT WILL NEVER IMPROVE. I used to be afraid to look at my bank statements, so I would go weeks or even months without looking at them. I started to recognize that this fear I felt around money was making me feel disempowered, and I was sick of feeling like shit whenever I looked at my bank statements, so I made a change. 

I started to view money as a neutral resource - not good or bad, simply a result of the decisions I had made thus far in my life. Another counterintuitive money manifesting tip for minimalists? Removing my “scarcity” mentality around money. Truly believing that money is an unlimited resource, always available to me, and that I will always have enough. >>> Even though this didn't always feel like the truth.

To this day, I always focus on what I DO have, rather than what is lacking/missing from my life or bank account, and I believe that this is the single most important way to make minimalist living work for you.

 

Want to be the first to know when my new online program, The Monetized Minimalist, is available for presale?

 

Did this blog post help you? Tell me in the comments & Share it with your friends!

XO, 

Amie