How (and Why!) To Grow An Engaged Facebook Group For Your Online Business

How to grow an engaged Facebook group for your online business

If you are SOOOO over Facebook’s algorithm changes and only reaching 5 people per post you make from your Facebook business page - I totally get it! But that doesn’t mean you should give up on the platform just yet. In fact, right now if the BEST time to start using one of Facebook’s most powerful (in my opinion…) features: Facebook groups.

Now you might be wondering WHY you need a Facebook group to grow your online business? And is this just another social media time-suck, or will it actually help you see a return on investment in the form of clients and/or customers?

The short answer: YES. And I definitely don't think it's a coincidence that within the same 30-day time span, my private Facebook group hit 1600 people AND I hit my first ever 5 figure month.

But don't worry, i'm going to share exactly how I did it and how you can too.

In this post i’m going to be sharing my top tips for growing an engaged Facebook group, why you should start one (today!), and how Facebook groups can be an incredible asset for your business.

I definitely don’t think it’s a coincidence that within the same 30-day time span, my private Facebook group hit 1600 people AND I hit my first ever 5 figure month

 

First, if you haven’t joined my private 'Monetized Minimalist' Facebook group be sure to join here!

Now, no matter how you feel about Facebook as a whole, I think that growing an engaged Facebook group is one of the most powerful things you can do for yourself as an online business owner.

WHY? It’s just one more place where you can share content, blog posts, videos, etc. with your audience, in one exclusive place - without worrying about how the algorithm will effect your reach. Also, in a Facebook group, your audience not only has access to ask you questions, but this is a place where like-minded people in your community can come together and network with each-other, all thanks to you! That alone is great way to establish credibility and position yourself as a leader or expert within your niche.

And eventually, questions asked within the group can actually be answered by other members who have been a member for a long time, and your Facebook group can really become self sustaining so you don’t have to be in there, moderating, every second of the day.

Also - your Faceboook group is kind of like a second email list - it’s just one more place that you have access to your ideal client, customer, or student, to: #1 get to know who they are and what they need help with, but #2 to share your exclusive offerings and services. Plus, Facebook groups now you have group analytics so you can get insight into exactly who your target audience is: their age, sex, where they live, what time they’re the most active, etc.

Another cool feature is that you can now ask specific questions to every single person that requests to join your Facebook group. This is a great way to find out how people found your group, what kind of info/help they are looking for within your niche, and anything else you want to ask that can give you more insight into what to create for your audience.

To set this up, go into your Facebook group -> click ‘manage group’ -> member requests -> settings

 

So now that i’ve hopefully convinced you why you need a Facebook group, the real question is...

how do you get people to be active and engaged inside of it?!?

Here are my top tips for growing an engaged Facebook group for your online business:

#1 Get people to join

First things first: you actually need to get people there. So how do you get people to join your Facebook group? NOT by just sending a request to everyone you’re Facebook friends with. This is the quickest way to annoy people and prevent them from EVER joining your group. You can (and should) however, personally invite people who you genuinely think would be interested in your group topic and what you have to offer inside your group.

The best way i’ve found to get people to join my Facebook group is to use it as a lead magnet. Give them a good reason to join (exclusive live workshops, weekly interviews, exclusive podcast episodes, secret blog posts/content) and cross promote your Facebook group from your other social media channels. This is especially great if you have a large instagram following for example, and want to bring as many of those people over to your group as possible. If this is the case, make sure to be talking frequently about all of the awesome stuff that’s going down in your Facebook group on your Instagram stories AND make sure to tell people HOW they can join (link in profile is easiest! Don’t make it difficult or they won’t do it!)

#2 Consistent Branding

You definitely want the branding of your facebook group to match the rest of your business branding in terms of colors, fonts, etc., and the main place to do this for your Facebook group is in your Facebook group header image. (I make all of my graphics in Canva!)

You also want to make it clear who the creator of the group is (i.e. your name & business name if they differ), include a photo of yourself, and provide some sort of call to action or link to your website where they can learn more.

The purpose of this is really just to keep things consistent across all of your social media channels so that your audience starts to recognize your content and branding. It also starts to build trust and create consistency among people who could potentially be your future clients, customers, or students.

#3 Create valuable content for your Facebook group

This could be anything from insightful posts (think of mini-blog posts or from-the-heart messages you wouldn’t share anywhere else), to image graphics, to funny GIFs, to asking thought provoking questions. And remember, this is all in addition to sharing things like most recent blog posts, podcast episodes or videos.

Another type of content that you can do and easily repeat week after week is daily prompts. Things like Motivation monday or Thankful thursday (please get more creative than this, ha!)...whatever is relevant to your niche and your Facebook group. This just gives your audience another reason to stay engaged and involved, and even start to expect certain discussions inside the group and plan for them - this is KEY in getting people engaged.

BONUS TIP: Want to know the #1 thing that has been the most successful for me and helped me to grow my Facebook group to 1600 people in just 2 months? 

Weekly live streams.

For example you can host a free live training inside your Facebook group, and people MUST request access to the group in order to view it. This creates exclusivity and gives people a good reason to join your group - especially if your live stream topic is super juicy.

# 4 Go live inside your group!

This tip plays off the last one, but live streams are a great way to go above and beyond with the amount of value you’re providing your audience inside your FB group. It also shows people who you are as the creator/ leader of the group and helps them get to know you. This is important because if you’re not doing live streams regularly, group members might not even know WHO the creator of the group is...and definitely won’t pay as close attention to anything you post if they think you’re just another member.

And if you’re wondering what to talk about during your live streams,  you can always repurpose old blog posts, Facebook posts from your business page, or instagram captions that got a good response - but just make sure to elaborate, add more value, personal stories, etc. Basically, add a new spin on an old topic or idea.

Also if people inside your Facebook group keep asking the same questions, or are particularly confused about something, you can use live streams as a way to do a Q&A and address them all at once!

(I’m all about working smarter, not harder :))

#5 Set boundaries/rules for your Facebook group

I know at first you feel like this would never be a problem for YOUR small group, but setting some boundaries and rules in place from the start are a great way to keep the integrity of your group intact.

A great way to do this is to explain what you expect from your members (maybe things like positivity only, no spamming, no self promotion, etc.) in the group description. Or you can always create a post or video with your expectations and pin it to the top of the group so new members can’t miss it.

The main thing that can send a Facebook group downhill quick is a bunch of members trying to share their OWN websites or offerings all the time-rather than just selfless value.

On the other hand, a great way to keep people REALLY engaged is to allow certain day of the week or specific thread for self promotion only. You may just have to monitor this so it doesn’t get out of hand, depending on the size of your facebook group.

#6 Watch the video to find out!

Now, I wouldn’t be taking my own advice is I didn't now invite you guys to join MY private facebook group called the Monetized Minimalist,  which you can JOIN HERE!. This is my favorite place to do impromptu Facebook lives, free live workshops, q&a’s and more. It is super active and i’d love to have every one of you there!

Now...go start your own Facebook group and make sure to tag me on social media @rebellenutrition and tell me that you did!

How to Create a Successful Online Nutrition Business (Rebelle Nutrition)

You're interested in holistic health and nutrition, but you're wondering if you can actually make money in that field?

...plus, this would mean going back to school while still working your 9-5 job.

...and, you’re not sure what you’d even be able to do with your education, once you graduate.

Do any of these things sound familiar?

If so, be sure to join this training for more tips on turning your passion for nutrition into a business (right now! before needing another certification or client experience)

I was in this exact same situation a little over a year ago, and since holistic nutrition is a field that is quickly expanding, and can be taken in a variety of directions, here on my thoughts (and what I WISH I would have known) about how to start a career as a Nutritional Therapy Practitioner - or any sort of holistic health practitioner. These tips are specifically for those people who want to venture outside the traditional “1 on 1 clients” business model. 

When I first started this blog, I saw clients in a "1 on 1" setting for a number of months. Although this was extremely fulfilling and I loved connecting with people- as an introvert, I started to feel drained. Plus, the money was inconsistent. Some months I would have 5 clients, other months I would have none. Also, I felt like I was repeating the same information, over and over again to different clients. This got me thinking that I could start working smarter, and not harder…in order to reach a wider audience and help more people. 

Since graduating from the NTA, starting a blog, starting a podcast, writing an e-book, creating an online course and making TONS of mistakes, here is my best advice to anyone wanting to leverage their passion for holistic health and turn it into an online business that actually makes money. (Giving away free advice isn't gonna pay the bills, sorry)

1. Get an Education

This one seems obvious, I know. But getting a degree, certification, or specific training often helps people feel more legitimate and able to effectively help their clients. I personally attended the Nutritional Therapy Association - an intensive 9 month program that is mostly online, with 3 in-person workshop weekends. It was definitely an investment, and I went back and forth about it for YEARS before I committed. I can honestly say this was the best decision I ever made in terms of finally helping me reach my career goals. The curriculum was very in depth, but still manageable while working a full time job. I learned an incredible amount, met amazing friends (and my biz bestie, Andrea!) and honestly wish I could go back and do it all again. Whether you choose the NTA like I did, or the Nutritional therapy Institute, Institute of Integrative Nutrition, Bauman, or somewhere else, there are tons of people who have created extremely successful careers after getting the proper holistic nutrition credentials. 

2. …Or dont! 

Seriously! I know this seems contradictory to #1, but I truly believe that some of the most knowledgable people in the field of holistic nutrition did not get that way from a University or course, but because of their own health journey. Say for example you used to struggle with painful cystic acne, but every doctor you went to just dismissed your concerns and put you on medication, when you KNEW there was another way. So you devoured every book, resource, and website under the sun for years and finally discovered exactly what to do to heal yourself from the inside out by using nutrition, supplements, an lifestyle changes. THIS IS SOME POWERFUL SHIT. Your experiences alone are enough to help people. If you’ve been through it personally, you can help others. And if you position yourself as an expert (i’ll get to this in #3) people will flock to you. 

 

Your experiences alone are enough to help people.

 

How to start a Nutrition Business Online (for beginners!) 

3. Start a blog, like, yesterday.

Blogging is oversaturated, I know. I even felt “late” to the part when I started this blog a year ago. But blogging truly is the easiest way to begin to create an audience for yourself, even if you feel like your mom is the only person reading. (Hey mama!) Even if you don’t know what you want to talk about yet, my BEST advice is just to start. Start RIGHT NOW. Commit to a consistent schedule, even if that is only once a month. (1-2x a week would be best, but lets be honest, that’s ambitious). Write about topics that you are passionate about, or things that you have personally gone through. This will position you as an "expert" in your field, and your target audience will start asking questions, referring people to your site, and (eventually) buy whatever it is you're selling - because they trust you. 

        Start to give people "mini resources" in the form of your blog posts, that they can refer back to anytime their digestion starts acting up, they start breaking out, or their fatigue sets in again. Your goal should be to make your blog post juicy enough that someone would want to save, pin, or share the link on Facebook. 

 

4. …Or a podcast

I’m a total podcast junkie, and it looks like the rest of the world is catching on, too. Unlike blogging, where you have to use SEO rich keywords to get noticed; or posting to Facebook (which changes it’s algorithm all the time) Podcasting is somewhat of the "last frontier" of marketing your own content (for free), which is why I love it so much. It isn’t ruled by algorithms, or sponsors, or keywords, or paid ads: your traffic solely depends on how good your content is, and whether or not people want to keep listening. How cool is that? 

5. Discover your niche - “holistic nutrition" isn’t enough 

So you’re passionate about holistic health and nutrition... but that’s not enough. How often do you think people google things like, “eating healthy” or “nutrition consultation” when looking for the answer to their health concern? (Not very often). 

However, things like, “how to improve your acne with a paleo-style diet” or “adaptogenic herbs to help with adrenal fatigue” are much more specific, or niche, and will lead you directly to your ideal client. Focus your blog posts, social media posts, and podcasts around specific topics under the umbrella of holistic nutrition. In a field that is increasingly saturated, this is the ONLY way to stand out.

Also, don’t be afraid of telling your personal story. I’m always surprised when I see that the posts I think are too personal actually turn out to have the best engagement. If there’s anything i’ve learned, it’s that people like REAL. Think about the healthy things that you do on a daily basis, that a majority of the world would think is totally cray-cray…like supplementing with collagen, or turning zucchini into zoodles, or taking an ice-bath a la Shawn Mynar. Use these to your advantage! These are the things that make you interesting, special, and unique. 

6. Start building your tribe

Start building your e-mail list by creating amazing free lead magnets/ opt-ins. (Like the one in this post!) Even if you don’t know exactly what you’re going to do with these e-mails yet, start collecting them from your target audience whenever they visit your site. Sign up for an e-mail marketing software (I personally love ConvertKit, but MailChimp is a good free option!) that can store all of your collected emails and send out newsletters to your audience whenever you have something to say. That way, once you decide to launch an e-book, paid workshop, or online course, you already have an audience full of interested people! 

7. Diversify

    If you’re going to be blogging and podcasting about the things you love, you might as well make some money just for sharing the things you love…right? Sign up for affiliate accounts with all the companies you love and support on a daily basis. Some examples include Amazon, Thrive, Epic bar, Osso good bone broth, Vital proteins, US Wellness meats, Prep dish meal plans…and whatever else you can think of! That way, you can insert your affiliate link into applicable blog posts and make a small commission every time someone from your audience  purchases through your link. 

    Another great way to diversify is through supporting businesses like Beautycounter, a company that works to remove harmful and toxic ingredients from skincare and cosmetic products. As a consultant, you can make a generous 30% commission on the products you sell, and if you have a passion for natural health AND use any skincare or makeup products, this one is a no-brainer.  I can’t emphasize enough how easily their products sell themselves. 

Love this topic? Be sure to join my newest free training called 'Turn your passion for nutrition into a business you can run, from ANYWHERE!'

 

8. …But create your own shit

    Affiliate commissions are great supplemental income, but I wouldn’t recommend relying on them 100% to pay your bills, especially if you want to make real money. Unless you have a massive audience (which most people don’t, starting out) affiliate commissions are probably not going to make things comfy enough for you to quit your 9-5. 

    Luckily for you , it is getting easier and easier to make money online, in your bikini (or pajamas, if you don’t live in Hawaii ;)) WHILE helping people improve their lives and heal with nutrition. The best thing you can do if you want to create a REAL career for yourself in holistic nutrition, without trading time for dollars, is to create a digital product. This could be an e-book, an online course, a monthly subscription service, a step-by-step guide, or literally anything else your mind can think of! 

Having trouble thinking of ideas? Ask yourself these questions: Who is your audience? What are they struggling with? What are you most knowledgable about? What do people ask you about all the time?

The purpose of creating a digital product is to put all of the valuable knowledge from your brain into an amazing resource that you can sell, over and over, without having to do more work. How awesome is that?

Thinking about starting a career in holistic nutrition but don't know where to start?

Tell me:

  • What questions do you still have about starting your own nutrition business?
  • What's holding you back?