Is Beautycounter right for YOUR business? + FAQs (is Beautycounter an MLM?)

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I remember my exact thoughts over 1 year ago when I saw all of my Nutritionist friends start promoting Beautycounter. I thought:

Hmm...that sounds intriguing, but I really don't want to become that spammy MLM lady.

Also...I have barely any social media following, who would I sell to?

I have my own business. Would this really be worth it?

...aaaand as you probably guessed, I decided to take the leap over 1 year ago when I partnered with Beautycounter, knowing that it WASN'T going to be the main focus of my business.

I did, however, view it as yet another income stream that allowed me to make money from talking about something I genuinely loved, and being part of a mission I was passionate about.

And since I know that there are a lot of Nutritionists, NTP’s and wellness bloggers who are considering taking the leap into becoming a Beautycounter consultant, I thought i'd rip the veil off what working with Beautycounter looks like in my business, and whether or not it might be right for YOUR business.

I’ll also be answering the most frequently asked questions I get about becoming a Beautycounter consultant. 

Here's what “selling” Beautycounter looks like in my business.

(I use quotes around "selling" because I view my partnership with Beautycounter as sharing with and solving problems for my audience rather than selling.)

  • About 1x a week i’ll do an Instagram story about my skincare/makeup routine 
  • Occasionally i’ll write blog posts/e-mails to my list about the products I use to keep my hormonal acne at bay and how I was able to lighten up my sun spots and weird “sun mustache” without resorting to hydroquinone (<<< scary shit)
  • A few times a year i’ll host a "social" (i.e. a Beautycounter party) like the one I did with my mom most recently during my trip to Colorado. Keep in mind I don't have many in-person contacts here in Maui, and the only other social i've done was on Facebook live (<<< super fun by the way, and great for anyone who has an online/social media presence)
  • Occasionally i’ll send out free samples to the first 10 or so people that DM me after seeing my Instagram post/story. (<<< People LOVE free samples and are usually hooked after trying them, which turns them into customers)


Things I don't do to promote Beautycounter:

  • I don't post about Beautycounter on my personal Facebook page or text my old friends from high school, or DM people on Facebook/Instagram (<<< although these methods TOTALLY work for some people, just not my style).
  • I don't stress about hitting monthly minimums.
  • I don’t stress about recruiting people (if they come to me, awesome!)
  • I don’t feel pressure from my team to sell a certain amount, or even sell anything, period. This works well for me, because I HATE being told what to do. (#Rebel)
  • I simply share which products I love and have genuinely worked for me. I even share which products DON'T work for me, and why. (The cleansing balm wasn't my favorite. Too heavy for my acne prone skin.)


Stop selling. Start solving. - Zig Ziglar

Honestly, I focus on my online courses and 1:1 business clients 95% of the time, and those things will always be the priority of my business. 

But, part of having a personal brand is sharing the things/products/makeup/food/books etc. that I truly LOVE with my audience, and for me, Beautycounter is one of those things.'s just a fun, feminine, girly outlet for me. Who doesn't like talking about makeup and skincare with their girlfriends?

High-quality, non-toxic makeup that WORKS? Sign me up. 



Becoming a Beautycounter consultant FAQ:

Is Beautycounter an MLM?

Ahhh yes the most common question I get about Beautycounter to date. Is Beautycounter an MLM? The truth is…no. Beautycounter is not technically an MLM. It is considered “direct retail” because you don’t HAVE to buy the products through a consultant. In fact, we even have partnerships with retailers like Goop, J. Crew and Target that really set Beautycounter apart as a business and stand out from the MLM crowd. Beautycounter CAN, however, appear as an MLM because as a consultant, you do have the opportunity to build a team under you. Learn more about the ins and outs of everything direct retail and why Beautycounter is not an MLM by watching this video. 

*Side note: MLM’s get a bad rap because of the actions of certain people who join those MLMs, not the businesses themselves.…don’t spam your Facebook friends over messenger, or text old friends you haven’t talked to in years about your new “business” and you’ll be fine :)

Afraid your friends will judge you for starting a side hustle? Hmmm…I think this says more about their own career unhappiness than it does about you. I imagine if I were still stuck in a 9-5 job I hated and one of my old friends was traveling the world, spending more time with her kids, or working from home all thanks to sharing her favorite beauty products online, I might be a hater too. 

Do you have to hit a monthly minimums?

No monthly minimums! You do have to hit $1200 in sales every 6 months however, to stay “active”. This sounds like a lot, but even if you only do 1 social every six months and that's it, this number is easy to hit. 

Is Beautycounter vegan?

Not entirely, although most Beautycounter products are vegan. Here’s a blurb from their website about whether or not Beautycounter products are vegan:

"Most of our products do not contain ingredients sourced from animals, such as musks, oils, and egg- and milk-derived ingredients. There are a few exceptions: lanolin, carmine, fish oil and beeswax; the products we use these in are listed below.” 

To learn more about which Beautycounter products are NOT vegan, click this link and they list them all out for you. 

How much does it cost to sign up to become a Beautycounter consultant?

It costs $85 to sign up as a Beautycounter consultant. And no, you don’t have to purchase any of the starter sets to get started. I started with only the charcoal bar and mask, thats it! But the benefit of purchasing a starter kit upon enrolling is #1 they are deeply discounted from the normal price, and #2 You get to try a bunch of different products, photography/video them for social media, sample them out, etc. (Great for insta stories!)

How much money can you make as a Beautycounter consultant?

The answer to this question, as you may have guessed, is completely variable. There are some women that sign up just for their own discount, and make enough extra cash each month to fund their habit (yes, you make commission on your own purchases!). At the other end of the spectrum are people like Arsy from Rubies and Radishes who have put in the time and effort to not only products to sell to their own contacts, but also build a team, and she is making 6 figures a year. Talk about #Goals.

But to give you a more personal example, i’ve been a consultant now for a little over a year, and to be honest I don’t put a lot of effort into promoting Beautycounter. My online business courses and clients take priority in my business 95% of the time, because that’s where I make the bulk of my money. But having said that, with weekly insta stories and occasional emails to my list only, I average a few hundred bucks a month in commission. Not bad for a fun side hobby. (And that number is before I started growing my team!)

What is the Beautycounter consultant discount?

As a consultant you get a 25% off discount (including your own purchases!).

What is Beautycounter's commission structure for consultants?

As a consultant you start at 25% commission, but that percentage increases (up to 35%!) based on how much you sell each month.

What is the difference between being a Beautycounter Band of Beauty member and a Consultant?

The Beautycounter band of beauty rewards program is for people who love Beautycounter products but do not want to become a consultant. It is a 29$ yearly membership that gives you free shipping on orders over $100, 15% product credit on all purchases, and a free gift upon sign up. Learn more about the Beautycounter Band of Beauty program here

Can you be successful if you don’t have a social media following?

YES! Actually, i'd say that if you have a lot of in person contacts (friends, family, colleagues) your chance of quickly growing you business and selling a hefty amount of product is much higher. There's nothing quite as powerful as talking about safer skincare, in person, with your friends and family members. 

Can you be successful without in-person contacts?

That being said, I became a consultant right after I moved to Maui...meaning, I knew pretty much no one. All I had at the time was a few hundred Instagram followers and a supportive Mom. But I was still able to make it work and grow my client list without having to spam old FB friends. 

Want to talk 1:1 to see if Beautycounter would be a good fit for your business? Schedule a chat with me below!

WHY Beautycounter?

The answer to this question is obviously personal to me, and your reason for becoming a Beautycounter consultant could be completely different. But I decided to take this opportunity for a few reasons:

  1.  The products work. And as anyone who has ever struggled with hormonal acne knows, I was ready to do just about anything to clear up the painful, embarrassing cysts on my face, even if that meant chemical treatments (Yikes). I'm seriously lucky I never had to go that route though, thanks to these products.


       2. Beautycounter is all about education first. They are not out to scare you that your current skin cream is going to give you cancer, but they are very adamant about informing consumers about the lack of regulation in the beauty industry, and WHY safer skincare is important.  



       3. Beautycounter uses a rigorous screening process to make sure their products meet the highest standards for safer beauty, and they are transparent in all they do. They also use the highest quality sourcing as possible yet still insure their products are high preforming and department store quality. 


       4. They sell ocean-safe sunscreen that smells incredible. No brainer. 

What is the biggest reason that I choose to become a consultant? Honestly? Nothing more than the fact that I like the products, I use them myself, and I like to share things I love with you guys! Selling skincare and makeup will never be the focus of my business, but it does give me a fun, girly, and social outlet that I enjoy, and it helps pay my bills too, which is just an added perk #girlsgottaeat


Want to chat about what products are right for your skin type, or how you can incorporate Beautycounter into your business? Schedule a free session below!

What questions do you still have about Beautycounter? Leave them below!


Better-Than-Botox Sour Mango Collagen Gummies - Rebelle Nutrition



If you’ve been following along on my instagram stories, you know that living inside a 120 sq ft. “hut” has it’s culinary challenges. 

Don’t get my wrong, I love the minimalist maui life, but sometimes a girl just wants to bake something, ya know?

Well, don’t get too excited, since baking anything is completely off the table for now (#nooven). And I have to get pretty creative if I do want to make anything from scratch, other than throwing a bunch of ingredients in a bowl and calling it a meal. 

But I did it!!!! I crafted these incredibly simple-yet-delicious, all-you-need-is-a-blender-and-a-microwave, sour mango gelatin gummies. 

Anything too complicated would be TOATS off brand, am I right? 😉

Not to mention, these sour mango gelatin gummies are chock full of vitamin C and pasture-raised, 100% grass fed gelatin; two of the most important nutrients to help rebuild and repair collagen production in our skin (hence the name, better than botox). PLUS - this version is free of added sugar (another culprit for skin related issues like acne, and collagen breakdown).

As you are probably well aware, collagen production starts to decrease after the age of 25, which is why eating collagen-boosting foods containing things like gelatin and vitamin C are so important if we want to keep our skin looking youthful and acne-free

Grab my free e-book about healing acne naturally here!

Bone broth is another great option for a collagen-building superfood, but if you’re like me and limited on kitchen appliances (and semi-lazy), this might not be an option for you. 

This is why I recommend vital proteins collagen peptides and use them on a daily basis myself, as part of my skin-healing, gut-healing and beautiful hair - growing regimen (ok so i'm a little vain).  

Learn more about the benefits of collagen protein here!

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Here’s the recipe:

Better-Than-Botox Sour Mango Collagen Gummies

  • 1 cup water (could also sub 100% fruit juice or kombucha)
  • 1 cup organic frozen mango
  • Juice of 2 lemons
  • 4 scoops vital proteins gelatin
  • 1 dropper full of stevia (only use 100% pure stevia extract)


Place water and mango chunks in a microwave safe dish, microwave until mango is thawed and water is hot but not boiling. 

Pour mixture into Vitamix or food processor. Add stevia. Blend until completely mixed.

Add 4 scoops of vital proteins gelatin and re-blend on low until completely mixed in. 

Quickly pour mixture into a glass dish or baking mold.

Refrigerate for 3 hours - enjoy!

If you try this recipe, let me know on Instagram! Tag me @rebellenutrition and use the hashtag #betterthanbotoxgummies !



Healing Acne with Nutrition & Non-Toxic Skincare (Rebelle Nutrition)

I'm super excited to be talking about one of my favorite topics today: healing acne through nutrition and natural skincare. 

I am going to start off with some actionable steps you can take if you are already eating a paleo/real food diet and still suffering from painful acne or other skin problems. 

Make sure to stay until the end when I talk about my favorite non-toxic skincare products for acne- free skin!

 You guys know I’m all about food and lifestyle changes first and foremost. But, if you’re like I was a few years ago and already eating a nutrient dense diet-but still have acne, there are a few things I would recommend trying:


1. Heal your gut

Leaky gut is at the root cause of nearly every health symptom imaginable, and I find that repairing the gut lining is one of the quickest ways to improve a variety of skin related conditions – specifically acne. Some of my favorite gut-healing nutrients include L-glutamine, collagen peptides, plenty of nutrient rich bone broth, and DGL, and aloe vera. 


2. Get off the treadmill

The unfortunate truth is, if you have hormonal acne and you continue to do intense workouts in the form of running, cross fit, cycling, or anything that elicits a stress response in the body – this is likely to be a key player in the formation of your acne.

Intense exercise leads to heightened levels of stress in the body, causing increased cortisol output and insulin production. For women especially, this can also throw off the delicate balance of progesterone to estrogen – amplifying testosterone levels and causing increased oil production, clogged pores, and – acne.


3. Make sure you’re digesting your food

If levels of stomach acid or HCL are inadequate, not only can this cause digestive distress like acid reflux and bloating, but the kidneys and liver can become overburdened from the digestive stressed placed on them and respond by eliminating toxins via the bodies largest organ system: the skin.

Make sure to chew your food well, eliminate food sensitivities, and support your stomach acid with things like apple cider vinegar, lemon juice, or betaine HCL for more powerful help.


4. Zinc supplementation

Zinc is an amazing skin-healing mineral that most of us are deficient in, despite eating a good diet. Zinc has been shown to lower chronic levels of inflammation and prevent acne-causing bacteria on the skin to become painful and inflamed. It also helps reduce the bacteria on the surface of the skin that causes acne, reduces keratin production that leads to clogged pores, and balances hormones by keeping levels of acne-causing testosterone in check. I recommend experimenting with zinc supplementation in the form of zinc picolinate for around 3 months or so (This made a huge difference in my post- pill acne)


5. Lastly - change up your skincare routine (this is where Beautycounter comes in!)

I’m willing to bet that if you have acne, you’ve already tried nearly every product on the market, just like I did years ago.  As a Nutritional Therapy Practitioner, I tried so hard to make the oil cleansing method work for me, but all it did was create a mess of my bathroom and make my skin look greasy. When I finally learned about Beautycounter, a company that aims to remove harmful toxins and chemicals from their skincare products (without compromising performance), I was sold. 


Now i’m a pretty much a Beautycounter whore;  because their products are not only something I can feel good about using because of their non-toxic ingredient list (see their "never" list below), but because they still have that Sephora or BirchBox-quality feel to them.


When I first started using Beautycounter, there were 3 products that improved my adult acne better than ANYTHING else I’ve ever tried. Seriously.

Charcoal Bar

Draws out impurities from the skin without over-drying. I cleanse with this bar morning and night (lasts FOREVER)


Charcoal Mask


I use this mask 1x a week for a spa grade facial and 2-3x a week as a spot treatment.

Balancing Face Oil

for moisturizer (I know what you’re thinking, oil on acne?!? But hear me out- Beautycounter specifically formulated this oil for acne prone skin, to moisturize and balance out levels of skin sebum and actually reduce excess oil production – how cool is that?)

If you are suffering from hormonal acne, those are the 3 I would definitely start with.

Now that i've been experimenting with different products for a while though, there are a few more new things that I absolutely love:  (***Promise!! I've bought a few things that weren't my favorite, so i'm not sharing those. Only ones I adore and use daily)

Rejuvenating radiance serum:

I mix this with a few drops of the balancing oil and use morning and night to help with smoothing fine lines and wrinkles, and even out skin tone. 

Tint Skin Foundation

I finally bought some makeup!!! Real talk, I am absolutely obsessed with this foundation. It is basically a tinted moisturizer with enough coverage to even out skin tone without feeling heavy or clogging pores. IT IS MY ABSOLUTE FAVORITE FOUNDATION I'VE EVER USED. Don't believe me? Check out this article called “The products you should actually be buying from your annoying Facebook friends”. Hah. Told ya.

If you're more into makeup than acne-healing, I hear you! (Teach me!?!) 

Check out some of the best sellers here: 

Lastly, something that i've recently starting doing RELIGIOUSLY while traveling is: 

Facial Massage

Now, you totally can do this by hand (just massage and contour your face in an upward motion) to get your lymph moving. I prefer to use a jade roller tool because it feels nice and cold on my skin. The purpose of the jade roller (and any facial massage) is to promote lymphatic drainage - so, if you've ever experienced puffiness or under-eye circles in the morning, it's due to FLUID build up under the skin that needs to be drained. 

But don't worry, with some facial massage and daily lymphatic drainage you should notice an almost immediate improvement!

lymphatic drainage jade roller

I HIGHLY recommend using a serum + non-pore-clogging facial oil when doing facial massage so you aren't tugging at your skin. Also: always make sure to massage in an upward motion, you never want to be pulling down (gravity does this enough!)

Here’s how to order:

Click and of the links in this post or go here: - and each month i'm usually doing a special promo for anyone who spends over $100, so make sure to watch my daily instagram stories (or e-mail me) to stay in the know!

Shop now!

Specific questions about your skin type? E-mail me at 

Love Your Skin Salad (+ a recipe!)

Today's blog post features a guest recipe from fellow Nutritional Therapy Practitioner and real foodie, Jean Choi of What Great Grandma Ate

Hello, Rebelle Nutrition readers! It’s so nice to meet you all, and I couldn’t be more excited to talk about my favorite topics: skin care and nutrition.

A long, long time ago, back when I had zero interest in how the food we eat affects our health, I was going through various issues that I chose to ignore, like bloating, indigestion, and cramps, as well as dry skin and acne. Little did I know that the processed junk, bread, alcohol, and sugar I was eating were the cause to all those problems! It didn’t help that I was using standard drug store makeup and skincare products that contained toxins and hormone disruptors, creating even more inflammation in my body.

Fast forward to now, and with all my digestive and skin issues gone, I finally realize how much the food we eat impacts both our inner and outer health. I learned that gluten, dairy, and sugar were causing the discomfort I was feeling and the frustrating pimples that would pop up all the time on my face and back.

Our skin health reflects our inner health, and the quicker we realize this and take appropriate steps to nourish our bodies with healthy, whole foods; the faster our skin will respond and improve. By switching to quality meats, vegetables, and non-toxic skin care products, I started seeing drastic improvements in my health and skin.

Today, to give a snippet of what I like to eat for my skin health, I want to share with you a simple and delicious recipe that I like to call Love-Your-Skin Salad, because it contains all the ingredients to nourish you from inside out. Healthy food doesn’t have to be boring and this salad is proof of that! Let’s break down the amazing nutrient-dense ingredients and the benefits they provide for our skin:

Sweet potato. Chock full of vitamin C, sweet potatoes stimulate the production of collagen which help reduce wrinkles.

Chicken. Chicken contains a high amount selenium, which acts like an antioxidant in the body to protect against skin damage from the sun and environmental toxins.

Ghee, avocado oil, avocado, and extra virgin olive oil. We need healthy and nutritious fats like these in our diet to keep our skin moisturized and supple. It’s best to avoid hydrogenated and trans fats, which will further damage our health and skin, but healthy fats like these help to bring down the inflammation in our body. I think of them as a way to “eat your moisturizer!”

Kale. Dark leafy greens like kale are rich in vitamin C to reduce wrinkles, vitamin A to promote healthy cell growth, including in our skin, and vitamin K to improve skin tone!

Pumpkin seeds. Pumpkin seeds are extremely high in zinc, which plays an important role in protecting cell membranes, maintaining collagen, and promoting skin renewal!

Pomegranate seeds. A great source of vitamin C, pomegranate seeds help strengthen the skin and keep it looking youthful.

Garlic. Garlic is high in allicin, which is antifungal and antiaging. It also has skin smoothing benefits and increases antioxidant levels in the body!

Lemon juice. Another food packed with vitamin C and antioxidants! Lemon juice is also amazing for detoxification and improving circulation. I incorporate it in my water everyday!


Hope you enjoy this nourishing Love-Your-Skin salad. 



½ sweet potato, cubed

4-5 oz boneless chicken breast or thigh

1 tbsp + 2 tsp ghee or avocado oil

2 cups chopped kale leaves, stems removed

1 garlic clove, minced

2 tsp balsamic vinegar

2 tbsps raw pumpkin seeds

¼ avocado, sliced thinly

2 tbsp pomegranate seeds

1 tbsp extra virgin olive oil

Juice of ¼ lemon

Salt and pepper, to taste



Preheat oven to 400 degrees F.

Coat and massage the sweet potato cubes with 1 tsp of ghee or avocado oil.

Generously sprinkle the sweet potato and the chicken with salt and pepper. Place both on a baking sheet in a single layer and bake for 25 minutes, flipping them halfway through. Cut the chicken into thin slices once finished.

While the sweet potato and the chicken are baking, heat 1 tbsp of ghee or avocado oil in a skillet over medium heat.

Add kale, garlic, and balsamic vinegar, and saute until the kale leaves are dark green and soft.

Remove from skillet and transfer to a serving plate.

Heat 1 tsp of ghee or avocado oil in the same skillet. Add pumpkin seeds and cook for 5 minutes while stirring constantly, until puffed and golden.

Add toasted pumpkin seeds, sweet potato cubes, and chicken on top of the kale.

Top with avocado slices and pomegranate seeds, and drizzle everything with olive oil and lemon juice.

Serve warm.

Want more skin tips? 


Jean Choi is a Nutritional Therapy Practitioner, sugar detox coach, and the Owner and Founder of What Great Grandma Ate. She lives in the San Francisco Bay Area with her fiancé and 2 dogs. As a former sugar addict who found true health by switching to real, whole foods, she is a strong believer that the food you love should love you back! She loves cooking, photography, and traveling, and her biggest passion is to help others discover that healthy home cooking can be fun and easy. Follow her recipes and adventures on Instagram, Facebook, and Pinterest.