Lately i've been having TONS of my clients and students asking me the same questions:
"How can I stand out as a Nutritionist online?"
"Why would anyone listen to ME?"
"It seems like everyone else is already doing what I want to be doing, is it even possible to start a nutrition/wellness business online, this late in the game?"
So I wanted to create a quick video that addresses my top 3 recommendations for standing out online, whether you are a Nutritionist, Health Coach, wellness enthusiast, Beautycounter consultant, food blogger, or something entirely unrelated to wellness :)
1. Know EXACTLY who you're speaking to/ who your audience is
2. Build a personal brand (this means sharing the things that make you, you!)
3. Identify your ideal client by remembering your past struggles
Watch the entire video that breaks each of these tips down into actionable steps below:
You guys, i'm telling you: it IS possible to make a name for yourself and for your nutrition business online, QUICKLY, even if you're starting at zero. BUT - you must be willing to think out of the box, be unafraid and unapologetic about who you are and what your message is, and be WILLING to be polarizing with your message.
The reason that so many of us struggle to stand out among the wellness crowd online is that we are trying to copy, or fit the mold of what we *think* a nutritionist should be/act/do.
But what if we just said f*ck it to all of that and embraced the things we ARE good at?! For example, do you suck at creating recipes and regularly just throw what you have in a bowl and call it good? EMBRACE THAT.
Do you hate talking to people about dieting? Maybe your niche is body positivity.
Think outside the box and remember that people in your audience will not buy your products/services or pay to work with you ONLY because of your credentials. They buy because of YOU. And if we could all remember that simple fact, we'd realize that there is enough room on the internet for all of us, and enough clients/customers to go around.
What do you think? Tell me below!
Grab my free guide for starting a profitable online nutrition business: