Online Nutrition Business 101: How To Create A Website That Works For YOU!

Create an online nutrition business website.png

The following is a guest blog post from Erin Chmelik, Founder/Designer @ Tribe Creative Co.

Having a website is an essential part of having a Nutrition business, especially if you are focusing on being location-independent and seeing clients virtually. Think of your website as your online home: you’re inviting people in and serving them some great content in the hopes that they will connect with you, look to you as an “expert” in your field, and eventually sign up (i.e. pay you!!) for your offerings.

So it’s no surprise that putting together a great website comes with a lot of planning, strategic content creation and creativity - but this can be SUPER overwhelming when starting your business, so this blog post is going to break down everything you need to know ;).

It's important to note that while website design does have a lot to do with creating a beautiful online home for your business, it is even more important to focus on your ideal client.

Identify your ideal client:

What does their journey look like when they land on your website? Where do you want them to go, what do you want them to do? What information are they seeking out? Anytime you approach your online presence, be it social media, your website, or any other online platform - you should always have your ideal client top of mind.

When creating the website for your online nutrition business, start with asking yourself these 5 questions:

  1. List 3-5 goals you want to accomplish by designing your website? (i.e. increase sales, have more course signups, gain more organic traffic through SEO, etc)

  2. If you currently have a website, what do you like and what do you dislike about your site?

  3. When a potential client visits your site, what do you want them to do? (I.e. Book an appointment, sign up for a newsletter, learn about your course)

  4. When a potential client visits your site, how do you want them to feel? (I.e. excited, relaxed, happy, calm, informed)

  5. List 2-3 websites you like and what you like/dislike about them.

With these questions in mind, let’s get into the basics. These are the foundational steps you need to take before your website design gets underway.

Time to make it official!

  1. Purchase your domain: Purchasing a domain is the very first step. By purchasing a domain you are reserving the rights to www.yourbusinessname.com and at point of purchase, no one else can take that domain. I always suggest buying a domain even if you’re not 100% sure that’s the one you want. (You can always change it!)

Domains can cost anywhere from a few dollars to thousands of dollars. If the domain you want isn’t available or in your price range try playing around with the wording by adding “the” or “my” to the beginning. You can also try changing the “.com” to “.co”.

Domains can be registered many different ways. The most popular would be GoDaddy.com. One thing I do suggest is that if you know you want to use SquareSpace as your website platform (more on this in step #2) purchase your domain through SquareSpace instead of using something like GoDaddy.

2. Choose a Website Platform: SquareSpace, Wordpress, Wix, Weebly. There are quite a few choices when it comes to website platforms - but the industry standards (as well as Amie’s recommendations!) are SquareSpace & Wordpress. So how do you know which one is best for your business? Let us break it down for you:

Squarespace VS. Wordpress:

SquareSpace:

  • More cost effective

  • No extra hosting costs

  • Great customer service

  • Offers a lot of integrations to automate email campaigns, newsletter signup, photo optimization, SEO

  • Very easy-to-use

  • Mobile responsive

  • Everything is readily available within the platform - no need for “plugins”

Wordpress:

  • More technical to use but more functional (IF you are a website expert and know what you’re doing!)

  • Hosting is an additional cost (anywhere from $15-$30/month, we recommend Flywheel)

  • Offers a lot of integrations to automate email campaigns, newsletter signup, photo optimization, SEO

  • You will have to add + update “plugins” in order to add certain features like SEO, e-commerce, podcasting, social media integrations

Amie’s website is hosted on Squarespace, just FYI


Now that you’ve purchased your domain and decided which website platform best suits your needs and expertise, it’s time to get into the fun stuff (and some more technical stuff).

A great website starts with a solid foundation. That foundation is a clear, coherent brand. The first step is to become super clear on your brand style (did someone say Pinterest?), ideal client, and brand values (what does your brand stand for?). From this foundation you can start to create your brand assets which is our first checklist item when it comes to designing a website.

Branding your nutrition website to fit your online business

  1. Brand Assets: Logo, Color Palette, Typography

  2. Imagery: People aren’t too keen on reading a whole lot of content so if you can draw them in with beautiful imagery you’re off to a great start! Professional photographs are great to use but if you don’t have those yet you can also source great stock imagery on sites like unsplash.com and pexels.com

  3. Content: Now you’ve got their attention, your content needs to be engaging and straight to the point. Take a moment to think about what information your ideal client is looking for when they come to your site. Now, make sure they can find that information in as little as 10 seconds (that’s generally how long you’ve got once they land on your site). Content must-haves: Clear and concise brand statement (quick - elevator pitch), a great bio (tell your story!), services (what do you offer?), testimonials (why people love you!).

    Want to know the MOST viewed page of your website is?

    (Hint, hint, it’s NOT your services page!)

Join Amie’s free training that will show you exactly how to craft your “About Me” page so that your ideal client will immediately connect with you, trust you, and buy from you :)


4. Call-to-action (CTA): You’re not creating a website just so people can come have a look around, right? What is it that you want them to do while they are on your site? You should always have at least one clear call-to-action or “freebie”,. whether its signing up for your newsletter, joining a free training, booking an appointment, or learning more about your course. Make it clear, consistent, timely and valuable to your client and most importantly: make sure you are CAPTURING their emails so you can continue to stay in contact with your viewers even if they don’t purchase anything from you right off the bat.


Those 4 items are absolutely necessary when designing a great nutrition business - website that not only looks good but works FOR you.

Last but not least, there are a few technical steps that should be taken after your website has gone live.

The technical Sh*t

1. Secure Your Site: Now that you’ve designed your website we also suggest making sure your site is secure. Your site is secured when you have what is called an SSL Certificate which allows your website to communicate securely with the server that it is hosted on. This means your website is less likely to get hacked and more likely to be favored in Google Searches. If you are on SquareSpace you can enable your SSL in Settings>Security & SSL>Select “Secured.” A website is secured when it has “https://” before the URL.

If you are using Wordpress you will need to get an SSL Certificate from your hosting company and enable it using a plugin like Really Simple SSL.


2. Index Your Site: Once your site is complete, you’ve created all the pages, you’ve added the content and images, you will want to make sure that Google knows your site exists.


If you are using SquareSpace you do this by going to Settings>Connected Accounts>Connect Account>Search Console and connecting Google Search Console using your gmail account.

If you are using Wordpress you can do this by downloading the Yoast SEO plugin. Go to your side panel SEO>Search Console>Authenticate with Google, enter the code and you’re done!

That’s it! We know it sounds overwhelming, so don’t try and tackle this all in one day! Remember, taking a little bit of action every single day can add up to A LOT in just a few months. Soon enough, you will have a beautiful, effective online home for your nutrition business in no time.


For more info on starting your successful online nutrition business, check out Amie’s free resources HERE!

This was a guest blog post from Erin Chmelik, Founder/Designer @ Tribe Creative Co.

Tribecreative.co

TribeCreativeCo-8.25-51 (1).jpg

Hello! I'm Erin. I'm the Founder and Tribe Cultivator over at Tribe Creative Co. We are a Creative Collective specializing in website design, branding and content. We work with soulful entrepreneurs to help them create a message and craft an online space where they can connect, inspire and engage with their Tribe. We know that designing and building a website can be overwhelming and we live by the sentiment that your time is best spent on things that light you up. So if you're struggling with a website design or redesign, branding or content creation we are here to help. You can view our portfolio and services here and reach me directly at erin@tribecreative.co

How To Stand Out With Your Nutrition Business Online

how to stand out with a nutrition business online.png

Lately i've been having TONS of my clients and students asking me the same questions:

"How can I stand out as a Nutritionist online?"

"Why would anyone listen to ME?"

"It seems like everyone else is already doing what I want to be doing, is it even possible to start a nutrition/wellness business online, this late in the game?"

So I wanted to create a quick video that addresses my top 3 recommendations for standing out online, whether you are a Nutritionist, Health Coach, wellness enthusiast, Beautycounter consultant, food blogger, or something entirely unrelated to wellness :)

They are...

1. Know EXACTLY who you're speaking to/ who your audience is

2. Build a personal brand (this means sharing the things that make you, you!)

3. Identify your ideal client by remembering your past struggles

Watch the entire video that breaks each of these tips down into actionable steps below:

You guys, i'm telling you: it IS possible to make a name for yourself and for your nutrition business online, QUICKLY, even if you're starting at zero. BUT - you must be willing to think out of the box, be unafraid and unapologetic about who you are and what your message is, and be WILLING to be polarizing with your message. 

The reason that so many of us struggle to stand out among the wellness crowd online is that we are trying to copy, or fit the mold of what we *think* a nutritionist should be/act/do. 

But what if we just said f*ck it to all of that and embraced the things we ARE good at?! For example, do you suck at creating recipes and regularly just throw what you have in a bowl and call it good? EMBRACE THAT.

Do you hate talking to people about dieting? Maybe your niche is body positivity. 

Think outside the box and remember that people in your audience will not buy your products/services or pay to work with you ONLY because of your credentials. They buy because of YOU. And if we could all remember that simple fact, we'd realize that there is enough room on the internet for all of us, and enough clients/customers to go around.

What do you think? Tell me below!

Grab my free guide for starting a profitable online nutrition business: 

XO,

Amie

How To Get More Clients In Your Online Nutrition Business

how to get more clients in your online nutrition business.png

When it comes to being a Nutritionist, Health Coach, or NTP who works with clients online, sometimes it can feel like SUCHstruggle to find clients who actually want to PAY you, and not just DM you for free advice. 

So in today's blog post, i'm going to be sharing my top tips for getting more paying clients - so you can finally ditch your 9-5 and turn your passion your full time job

How do I know these tips work?

By implementing the EXACT strategies i'm going to talk about today, I not only increased my client load by 1000% and have been nearly booked solid for the past few months, but I was also able to replace the income from my side-job, hit my first 5 figure month EVER, and go full time in my online business. 

My top tips for getting more clients in your online nutrition business are:

#1 give away you BEST stuff for free.

I know this sounds counterintuitive and you're probably wondering why anyone would ever BUY what you're selling if you’re doing this, but hear me out.

Your future client will not get onto your e-mail list (your business $$$ maker), follow your social media channels religiously, or start to know,, like, and trust you UNLESS you’re giving them a good reason too. 

Giving away content so valuable that results in a “quick win” for your ideal client or customer is the quickest way to turn those people into future clients. It’s also what sets you apart from the hundreds of thousands of other Nutritionists or Health coaches that are offering your EXACT same services. 

But let me clarify here: be strategic in WHAT you give away for free - for example you should never be giving away free hour long consultations - because THAT is what you want people to pay you for - and remember your time is money. What you can do is create a download, freebie or cheatsheet that provides a few of your top tips, hacks, or strategies that are sure to give your ideal client a quick win. Create the freebie once, and pimp it out to the masses for months or years to come. 

Here's an example for you :)

And remember - the way that this method results in future clients is by ASKING FOR THEIR EMAIL in exchange for whatever your amazing free download is. 

Lastly, If you are stingy in the info you give out, keeping your most valuable content to yourself, and coming from a place of "lack" or thinking there isn't enough business to go around - guess what’s also going to be lacking? Your amount of clients. 

If you’re coming from a place of LACK, or believe there isn’t enough business for everyone to succeed, guess what’s also going to be lacking? Your amount of clients.

#2 Make sure people know that you have a business

I know this seems obvious, and when you’re first getting started, it’s easy to feel like your business is make believe, because you hardly have any clients and aren't making much money.

But when people ask you what you do for work, what do you say? Even if you’re still in a 9-5 but see clients on the side, FIRST answer confidently that you are a Nutritionist (or whatever your title is) and then feel free to say whatever else it is that you do, rather than saying something along the lines of, "i’m a bartender but, I dunno, i’m trying to start seeing nutrition clients on the side…."

Act AS IF you are already a successful Nutritionist, Health Coach, or online business owner and I promise you will see more clients as a result.

Also - even if you only have friends and family on your e-mail list right now, send an e-mail out to them and tell them about your new venture! Ask them to follow you on social media or refer friends who might need your help. This is  great way to get your name out there and this was actually the way I landed my first few Nutrition clients. 


This brings me to my next tip...

 #3 Let people know you’re taking clients!

I want you to put yourself in your audiences shoes for a second. If they stumbled across your Facebook, or Instagram, or website, would it be obvious to them that you’re accepting new clients? I know this seems obvious but I think so many of us are afraid to come off as “salesy” that we forget to even tell people what we’re offering or selling. 

Is your Instagram just photos of your family?
Is your Facebook page full of political rants?
Is your website more about your own health story than your services?


Ask a friend or a colleague to look over your social media channels, your website, etc. and make sure it’s obvious to them who you are, what you do, who you’re helping, and how you can help them.


And another way to bring up the fact that you're accepting clients, if you’re afraid of coming off as “salesy”, is to talk about your services indirectly. For example you could send out an email to your list, or a social media post talking about how you just finished a consultation with a client who healed her acne through nutrition, and a few of the things you advised her to do. When it comes to social media, be a storyteller. 


Tip #4 Make it easy for people to pay you!!

I want you do a quick inventory right now and think about something: If someone stumbled across your website right now, would they be able to pay you immediately, schedule a consultation, and receive their new client intake form, without you having to do anything?

If your require future clients to e-mail you first, or fill out a form, or search through multiple pages to find your paid offering, you’re going to lose them. Plain and simple. Everyone has a short attention span these days and is not going to jump through hoops to get to you, especially if your competitor makes it super simple. 

I use Acuity for scheduling online business consults on my own website, and I absolutely love how easy it is to use (especially when i'm in a different time zone than ALL of my clients).

Now that you’ve learned my top 4 tips for getting more clients, you’re probably wondering just how to determine WHO these people are, and where they're hiding.

Which is why I want to invite you to join my free 5 day “get more clients” challenge, where you'll receive daily e-mails, video lessons, and actionable tips on how to find (and book!) more clients in your online business.

Video more your thing? Watch my YouTube video on booking more clients HERE:

 

XO,

Amie

Here's Why I Stopped Talking About Nutrition (As an NTP)

why i stopped talking about nutrition.png

Over the past week or so during my trip to Colorado, i’ve had a lot of time to reflect on my business, my brand, and my message. (These are the things I think about on “vacation” - ha!)

I also realize that a majority of you found me through my previous blog posts or courses on Nutrition, which is why I felt like it was time to explain the real reason I stepped away from anything nutrition-related in my business.

As some of you may know, I struggled with anorexia and exercise addiction for many years prior to becoming an NTP. My food obsession took many different forms over the course of time - starting with low-calorie/deprivation, then to low-carb, then to high-fat, then to paleo. These “healthy” (yet still restrictive) ways of eating helped me feel much better than my previously malnourished counterpart, which led me to a career in Nutrition, to help others use food as a means of healing.

Looking back now though, i’m not 100% sure if my desire to work in the field of Nutrition was actually because I loved nutrition, or if because I SO wanted to hold onto my food obsession, even as I became healthier.

If i’ve learned anything in the past 2 years, it’s that once something no longer feels in right to me, I have to stop, immediately, or it eats at my soul. (Sounds dramatic, but it’s true)

So when I found myself constantly telling women what they should be eating “gluten free!” “avoid dairy” “avoid processed foods and stay away from sugar!” I started to feel completely out of alignment (and seriously icky). 

The messages that I was telling other women to do to find health, were the exact reason that I was STILL unhealthy.

YES. I am an NTP and I STILL have health issues. And no, going on an elimination diet, or avoiding nightshades, or eating more fat or more carbs or taking out caffeine or supplementing with collagen and ashwaganda didn’t fix me. Trust me, i’ve tried.

Yes, i’m an NTP and I STILL have health issues.

What IS healthier for me? Having absolutely no restrictions on the food that I eat. Eating as much as I want, and sometimes more than I want. Eating gluten for breakfast, even though I know it’s not the “cleanest” option, and grabbing a sandwich at the airport because fast food is healthier for me than starving.

I’ve stepped away from talking about nutrition, because if i’m being honest, I thought that nutrition was THE WAY to perfect health. The way to success. The way to happiness. And as it turns out, focusing on nutrition accomplished none of those things.

Want to know what DID lead to success, happiness and improved health?

NOT caring so much about what I put in my mouth. Pursuing my passions. Prioritizing fun over exercise. Sharing my REAL life with people.

I SO badly wanted to blame my almost-lifelong battle with fatigue on the fact that I had leaky gut or some sort of obscure food sensitivity - but the truth is that my fatigue was being caused by years of hard work and obsession that were not in alignment with what REALLY sets my soul on fire.

How do I know? Because once I started my own business, moved to where I wanted to live, and followed my dreams of traveling the world, I haven’t felt fatigued. Not once. (Ok except that one time we stayed up until 4am in Paris, but….#worthit)

And just because I don’t talk about nutrition in the same, “mainstream” way anymore doesn’t mean that I will never talk about it again....

...But i’ve also come to accept the fact that maybe my nutrition “message” may not be mainstream, popular, or even helpful to most people - and that’s ok - because my message is not for everybody. I am not for everybody. And neither are you.

My nutrition “message” is not for everybody. I am not for everybody, and neither are you.

And I know there are a TON of women out there who feel exactly the same way that I do right now, that have tried every gut healing protocol and elimination diet, and that STILL don’t have energy, or get their period, or enjoy life because they are too concerned about what’s going in their mouth.

So for now, i’m over it. (Maybe forever, maybe not).

I am going to continue to focus on the things that light me up and energize me: talking about online business building, social media, minimalism, and travel. And when it comes to nutrition, i’m not using any labels. I’m going to eat what I want, when I want it, even though that scares the shit out of me.

Because i’ve learned that things that scare the shit out of you, usually have the best outcome.

Tell me: what is the "healthiest" thing for you?

XO,

Amie